Trump’s New Information Empire: The Digital Takeover of America?
On January 20, 2025, the world watched as Donald Trump was sworn in—again—as the 47th President of the United States. But this wasn’t just any inauguration. This wasn’t just about the transfer of power. This was about who holds the keys to the internet itself. Because standing in the VIP section, watching with keen interest, […]
Marketing to Gen Beta, Gen Alpha, Gen Z, millennials, Gen X and boomers—what brands need to know in 2025
A look at where each generation stands in 2025 and how marketers can reach the various groups.
Contextual ad targeting—5 things marketers need to know about streaming’s latest obsession
A guide to contextual advertising’s latest iteration, the media companies leaning into it and what it means for brands.
Future-focussed EY Finks Different
The world’s business movers and shakers are heading to Davos (some of the ‘tech bros’ hotfooting it from creeping up to Donald Trump in Washington) to try to find some light amid the encircling economic doom (unless you’re a big tech shareholder, in which case you’re probably OK.) Accountancy giant (and much else) EY will … The post Future-focussed EY Finks Different first appeared on More About Advertising.
Reebok Diversifies with Expansion into Golf
Reebok is teeing off in golf! The iconic sportswear brand has announced a partnership with Sports Casuals International to expand its presence in the golf market. Expect to see a new line of performance apparel and footwear designed for both on-course play and everyday wear. The article Reebok Diversifies with Expansion into Golf appeared first on World Branding Forum.
OUT OF HOME OF THE MONTH – DECEMBER
Be they humorous, heartwarming or both, ads with the OOH factor are more than mere brand reminders - they also make us smile The post OUT OF HOME OF THE MONTH – DECEMBER first appeared on OOH TODAY.
Franklin Outdoor —3 Promotions
Franklin Outdoor Advertising, a third-generation, family-owned billboard company and the largest Minnesota-based billboard company, is The post Franklin Outdoor —3 Promotions first appeared on OOH TODAY.
Lucit to Manage 150 Digital Screen Network
Wall of Honor will utilize Lucit’s cutting-edge platform to manage its 150-screen network in the Upper Midwest, paving the way for The post Lucit to Manage 150 Digital Screen Network first appeared on OOH TODAY.
Newsers React to Donald Trump’s Inauguration
Donald Trump was sworn in as America's 47th president on a chilly Monday in Washington, D.C. President Trump took the oath of office a little after Noon/ET inside the U.S. Capitol rotunda. "From this day forward, our country will flourish and be respected again all over the world," Trump said in his 30-minute inaugural address....
President Donald Trump Signs Executive Order Holding Off TikTok Ban by 75 Days
Just hours after taking office, President Donald Trump signed an executive order Monday night instructing the attorney general's office to delay enforcing the law that banned TikTok in the U.S. effective Sunday for 75 days, The New York Times reported. While signing the order, Trump told reporters, "The U.S. should be entitled to get half...
