The best AI marketing activations of 2024
From clever uses of AI to efforts that spoke to much larger debates, these were among the best marketing uses of the technology in 2024.
How OpenAI’s marketing ambitions could play out
After hiring its first CMO this week, OpenAI is readying to court enterprises and consumers.
Marketing winners and losers of the week
Gap’s turnaround earns points and TikTok Shop had a good Black Friday—plus why it was a bad week for Twitch, Coca-Cola and Taylor Swift.
Making sense of 2024 Black Friday/Cyber Monday consumer behavior—when conversions peaked and more
Also: Inside the fight over data when brands switch agencies, Spotify’s data-driven year-end campaign takes to the streets, and macroeconomic news and data in a nutshell.
Agency news you need to know this week
M&C Saatchi overhauls North America structure, MediaSense taps Accenture Song for its new chief executive and IPG wheels and deals.
OOH Moves Today – 48 Moves This Week!
Screenverse, OUTFRONT, Clear Channel, Veridooh, oOh!, Seen Media Group, BackLite Media, OMG, Adams Outdoor, and more - be the first to congratulate these OOH movers! The post OOH Moves Today – 48 Moves This Week! first appeared on OOH TODAY.
MAA Ad of the Week: Vodafone from Leo Burnett
We’ve had two sides of Vodafone this week: a refreshingly traditional (and nostalgic) take on 40 years of mobiles from Leo Burnett. What Leo UK does best: capturing ordinary people being ordinary in a good way. And an all-AI corporate effort from New Commercial Arts. Have the rickety foundations of adland been given another good … The post MAA Ad of the Week: Vodafone from Leo Burnett first appeared on More About Advertising.
What you get from MAA – and how you can contribute
MAA has more than 40,000 visits a month – from the obvious centres London, NYC and the West Coast to everywhere in Europe; India , China, Australia and as far as the Sudan and Iran. It’s reasonable to suppose that we provide something useful. Even diverting. One of our key sources of revenue, along with … The post What you get from MAA – and how you can contribute first appeared on More About Advertising.
‘Brat Wall’ Wins OOH Media Plan of the Year
a cultural phenomenon, blending hand-painted artistry with digital engagement. Highlights included a live performance by Charli XCX The post ‘Brat Wall’ Wins OOH Media Plan of the Year first appeared on OOH TODAY.
PUMA and A$AP Rocky Rev Up Streetwear and Motorsports in Bold New Campaign Directed by Dreambear’s SHAPXO
Puma and A$AP Rocky join force United States Fashion
