The Knot Worldwide Names Former Etsy CMO Raina Moskowitz as CEO
Today (Dec. 5), wedding planning brand The Knot Worldwide announced the appointment of Raina Moskowitz as chief executive officer (CEO). She will succeed former CEO and founder Tim Chi, effective Jan. 21, 2025. Moskowitz is the latest chief marketing officer (CMO) to move into a CEO position. She joins from Etsy, where she served as...
Tired of Bad Ad Experiences on Streaming? You’re Not Alone.
Long or unnatural ad breaks, buffering and irrelevant ads can damage customer sentiment. Advertisers can improve to succeed in a multiscreen world.
J.Crew hires Skims marketing vet as CMO
J.Crew hired Julia Collier from Skims as CMO.
Conference Marketing Trends for 2025
Conference marketing trends for 2025 will evolve to focus on creating immersive, wellness-oriented, and data-driven experiences utilizing AI. From sponsored wellness lounges offering activities like yoga and meditation to gamified recycling solutions powered by AI, these trends aim to enhance attendee engagement while promoting sponsor visibility. The post Conference Marketing Trends for 2025 appeared first on Viewpoint | EMC Outdoor | Out-of-Home Insights.
Chris Riney – Paid Media Lead, NA & EMEA at Beyond Meat
Join us as Chris Riney, Paid Media Lead at Beyond Meat, shares his journey from TV ad sales to digital media. Discover how he tackles marketing challenges, targets diverse audiences, and leverages innovative strategies to drive growth in the ever-evolving plant-based industry.
Happy Holidays 2023!
In the season finale of Digital & Dirt Podcast's Season 5, Ian sits down with Lamar's Programmatic team members, Alex Marek and Faith Nettles, to reflect on the year and answer some holiday questions. Podcast Breakdown 00:00 - 01:00 Introducing Programmatic Team 01:07 - 03:27 Favorite or Least Favorite 2023 Trend 03:30 - 07:31 Career Highlight From the Year 07:41 - 09:32 Hopes & Goals For 2024 09:38 - 12:06 What Holiday Movie Best Represents The Team? 12:08 - 14:01 What Character Would You Be From a Holiday Movie? 14:06 - 17:39 Funny Vacation Story 17:44 - 21:42 Best and[...]
Game-Changing Advertising: The Power of Live Sports and Out of Home Impact with Robert Gottlieb
In Episode 14 of this season’s Digital and Dirt Podcast, Ian welcomes Robert Gottlieb, President of Marketing at FOX Sports. To Learn more about this episode, check out Lamar's blog linked here - programmatic.lamar.com/posts/robert-gottlieb 00:00 - 03:42 Introducing Robert Gottlieb 03:49 - 05:30 The Film Industry 05:35 - 08:09 Creative Mindset in Advertising 08:13 - 09:47 Sharing Both the Personality and Team in Sports Marketing 09:59 - 16:03 Capturing New Fans 16:10 - 19:01 Competitive Nature and Prime Time 19:11 - 23:10 Evolution of Advertising and Its Impact 23:20 - 28:41 Importance of OOH 28:22 - 31:21 NFL 31:27 - [...]
Leveraging Skills from Video Game Creation to OOH with Jim Wilson
In episode 4 of this season’s Digital and Dirt podcast, Ian welcomes Jim Wilson, CEO of Talon America, to discuss his journey from creating video games to building a successful company in the Out of Home (OOH) space. To learn more about this episode and see behind-the-scenes photos check out Lamar’s blog linked here -programmatic.lamar.comPodcast Breakdown 00:00 - 1:48 Meet Jim Wilson 1:49 - 9:00 Experience with Video Game Creation 13:35 - 17:10 Leveraging Skills from Video Games to OOH 18:11 - 23:19 Pivot to OOH 23:23 - 36:00 Omnichannel Space, OOH Education, & Local Advertising 38:33 - 43:52 OOH Industry[...]
Ed Silhan teaches us about How DSPs Decide on DOOH and The Omnichannel Evolution
(IWC + EssenceMediacom) x Locala Case Study: https://asklocala.com/casestudy/iwc-foot-traffic-brand-engagement/The Programmatic Primer: https://www.theoohinsider.com/programmatic-primer/SummaryIn this episode with Ed Silhan, CRO of Locala, we explore topics like the digitization of print and similarities with DOOH, how a mobile-first platform evolved into an omnichannel DSP, and bolt-on tools for publishers for planning and attribution. Ed shares insights about the transformation from traditional print advertising to digital media, drawing parallels with the current evolution in digital out-of-home (DOOH) advertising. The discussion highlights Locala's approach to programmatic advertising, audience targeting, and attribution across multiple channels.Takeaways How Locala uses AI and location data to find hyper-local audiences at[...]
Eric Tilbury teaches us Why Outcomes Beat Clicks and How to Unlock DOOH’s Potential in a Cookieless World
The Programmatic Primer: https://www.theoohinsider.com/programmatic-primer/Summary In this conversation, Tim and Eric Tilbury talk about the problems with attribution vs outcome-based measurement and why outcomes ultimately beat clicks and other performance metrics that are often the KPIs of a media buy. Eric talks about the role of programmatic traders in campaign execution and how to unlock the power of one-to-many tactics like DOOH in your next programmatic media buy.Key Topics: The limitations of user-based attribution and the need for a more holistic approach to measurement. The benefits of Marketing Mix Modeling (MMM) for understanding the true impact of advertising campaigns. How DOOH[...]
