Veeba, Hay Day and more: top creative ads of the week
Almost every week I attempt to publish a curated list of creative ads. In this week’s compilation ads from Veeba, Australian Lamb and more. Veeba: mehnat ka phal (the fruit of hard work) We often see ads featuring a clichéd montage of protagonists perform great physical tasks, to cue athleticism or achievement. In contrast we’ve [...] The post Veeba, Hay Day and more: top creative ads of the week appeared first on Bhatnaturally.
Outdoor Advertising in Rural Markets
Billboard advertising is often associated with busy highways, but outdoor advertising in rural markets can be just as effective. While these areas come with challenges like dispersed audiences and fewer advertising options, they also offer untapped potential for impactful and cost-effective campaigns. This blog explores the challenges of rural billboard advertising and highlights creative strategies […]
Oliviero Toscani obituary
Photographer and art director who oversaw a series of controversial ad campaigns for the Benetton fashion brand The art direction and photographs of Oliviero Toscani were provocative not for what they showed – real life, he said, complex and contradictory – but where they were seen. The images, subjects ranging from a bloodied newborn baby to the condemned of death row, would have been unremarkable on the editorial pages of a classic photo-reportage publication such as Life or Paris Match. But they sprang out of the safe spaces reserved for prestige adverts at the front of fashion magazines, or were[...]
Brand Innovators’ Evolution of Retail and Commerce Summit
On January 13 and 14, we had the pleasure of attending Brand Innovator’s Evolution of Retail and Commerce Summit in […]
CES Las Vegas 2025
CES was an incredible way to start the year. CES wasn’t just gadgets this year, the illumin team took on […]
Bluesky may be the new Twitter, but not for advertisers
Bluesky is the latest social media platform to emerge from a crumbling X (formerly known as Twitter). But while this […]
How to Improve your ROI with Influencer Marketing
In today’s digital landscape, many Instagram advertising agencies realize that influencer marketing is a powerful tool for businesses looking to boost brand visibility and achieve significant returns on investment (ROI). Choosing the right influencers, setting clear objectives, and monitoring performance are pivotal steps. This article will explore practical strategies to maximize your ROI through effective […]
CES 2025 Key Takeaways: Q&A with Blaise Lucey
Last week, the SIlverpush team kicked off the New Year at CES 2025 in Las Vegas. More than 140,000 tech professionals from every corner of the industry attended the event. At Silverpush, we hosted our first Context & Conversations series, where we hosted agencies and brands at dinners and learning sessions. We also hosted a […]
The Ultimate Advertising Calendar for 2025 Tentpole Events
In a world where trends change in the blink of an eye, relevance often feels like some sort of rat race. That is where tentpole events come in: these are key dates and milestones with cultural or industry importance that manage to grab people’s attention, be it the Super Bowl, Valentine’s Day, or even niche […]
Uncommon wins Aer Lingus brief from IAG
International Airlines Group has awarded the Aer Lingus account to Uncommon, which also handles one of the multinational holding company’s flagship brands, British Airways. Despite the connection, there was a competitive pitch for the brand. Uncommon will work across Aer Lingus’ entire experience and global marketing communications, building on the long term brand positioning, “You’re … The post Uncommon wins Aer Lingus brief from IAG first appeared on More About Advertising.
