Summary In this episode of Out of Home Insider, Tim interviews Jeromy Sonne, Founder of Daypart.ai, discussing the evolution of his career in advertising, the challenges of running a DSP, and the transformative role of AI in advertising. Jeromy shares insights on how Daypart.ai has pivoted to focus on B2B marketing and the importance of understanding customer needs in the advertising landscape. The conversation also delves into the practical applications of AI in media buying and the future of advertising strategies.Takeaways AI can automate monotonous tasks, allowing marketers to focus on creativity and strategy. Holistic probabilistic attribution is key to[...]

In this episode, Tim Rowe, host of OOH Insider is joined by Bob Gruters, CRO of Loop TV, and Brian Rappaport, Founder of Quan Media Group in a recreation of their recent panel discussion at Advertising Week titled "It's Just TV". The episode is a raw, direct conversation on the existential crisis facing brands and marketers, and how taking advantage of context and content has never made more sense; given the targetability, measurement capabilities available, and pure efficiency from a cost standpoint. They recount what the in-person experience was like, answer the same audience questions that were submitted LIVE, and[...]

POSE - THE MOST INCLUSIVE CHAPTER IN HISTORY - New FOX CHANNEL @FOX campaign by RAPP UK #creativity #inspiration #advertising

You Never Roar Alone - New Tiger Beer campaign by LePub APAC #creativity #inspiration #advertising