Adrian Rossi enjoyed a storied career with AMV BBDO, heading creative with Alex Grieve (now at BBH) but then, as CCO, joined a pretty long list of people who saw their careers stall at Grey as the agency tried to move on from the glitzy Nils Leonard era. Leonard and others founded Uncommon. Now Rossi … The post Adrian Rossi bounces back with All of Us and ‘hyperfood’ Camu first appeared on More About Advertising.

Protecting Your Brand Identity from Day One Strong branding is something that can help launch a new business to success. Without it, companies can struggle to stand out from their... The post 5 Common Branding Mistakes New Businesses Make and How to Avoid Them appeared first on PGN Agency.

Amidst reports of further cost cutting and layoffs, Allen Media Broadcasting announced Saturday it will hub its weather forescasts. In a press release (this one was posted to the website of its San Francisco station KRON), Allen Media said it's "rolling out a groundbreaking format for local weather coverage powered by The Weather Channel across...

After going dark for a few hours over the weekend, TikTok has returned following a pledge from President-elect Donald Trump to delay the app's U.S. ban on his first day back in office. Whether the popular social platform can find a permanent way to stay online in America remains unclear. If it can't, billions of...

In an about-face, TikTok has told advertisers that ad campaigns targeting U.S. audiences will resume delivering ads on Sunday, following the shutdown of its platform for just a few hours, according to a memo reviewed by ADWEEK. Live campaigns, however, will have "certain limitations." The memo notes that while TikTok has reinforced its infrastructure to...

Although a conventional form of advertising, auto branding has kept evolving and maintained its relevance in the advertising sector. While helping brands broaden their reach across cities, auto branding proves advantageous in various ways, which we’ve discussed in our previous posts. However, in this one, we will focus on a crucial aspect or outcome of… Read More »How Can Auto Branding Impact Customer Loyalty? The post How Can Auto Branding Impact Customer Loyalty? appeared first on .

In today’s fast-paced market, the top global advertisers are those that successfully balance massive marketing budgets with innovative strategies. These companies, spanning various industries from tech and automotive to consumer goods and pharmaceuticals, are leaders in brand visibility and consumer engagement. This article sheds light on who these top advertisers are and the strategies they […]