Zevia parodies Coca-Cola’s AI misfire with ‘Get the fake outta here’ ad
Los Angeles-based Zevia soft drinks has gone all-out to ridicule Coca-Cola’s AI-powered Christmas ad with a spoof that takes fake to the extreme. Highlights include a giant truck bulldozing a snowman, a girl with three arms, and teeth that light up like a Christmas tree. Zevia has been marketing itself as a natural alternative to … The post Zevia parodies Coca-Cola’s AI misfire with ‘Get the fake outta here’ ad first appeared on More About Advertising.
OpenAI Finds Its First CMO In Ex-Coinbase Marketing Chief Kate Rouch
OpenAI has found its first chief marketing officer (CMO) in former Coinbase CMO Kate Rouch. At OpenAI, she will oversee marketing AI chatbot ChatGPT to consumer and enterprise audiences, reported Ad Age. More broadly, she will focus on communicating the company's mission to "develop AI as powerful as human cognition, known as artificial general intelligence...
What to Watch on the ESPN Tile on Disney+
Disney+ is adding a new player to the roster, with ESPN now coming onto the streaming platform. As it did with its Hulu tile on Disney+ earlier in the year, Disney is now bringing an ESPN tile to the streaming service for its bundle subscribers in the U.S. Additionally, the company has revealed all Disney+...
Mondelēz Puts Ritz Front and Center in 2025 Super Bowl Ad
A Super Bowl spread is only as good as the cracker holding it. Ritz crackers is entering the Super Bowl advertiser lineup for the first time this year, with a 30-second spot by The Martin Agency, director Jake Szymanski (Funny or Die, Mike and Dave Need Wedding Dates), and production companies Gifted Youth and PXP....
TikTok and Politics: The Rise of the Viral Politician
In the TikTok era, politics isn’t about policies—it’s about personas. Elections aren’t won with well-reasoned arguments or carefully crafted policy proposals. They’re won with 15-second clips designed to grab your attention and hold it just long enough to go viral. The candidates who thrive aren’t necessarily the most qualified—they’re the most watchable. And that shift […]
Ritz to air its first Super Bowl commercial
Cracker brand Ritz is the latest newcomer to the Big Game.
Boston Station Helps TikTok Video Go Viral After Accidentally Recording Zendaya
Zendaya is accidentally doing her part to increase the viewership of local TV. Boston ABC affiliate WCVB accidentally captured b-roll footage of the Hollywood star strolling around town with her mom. The clip aired on the station's 6 p.m. newscast on Sunday, without anyone at the station noticing. Topsfield, Massachusetts resident Chloe Mitchell saw the...
Hearst Names Shawn Oswald GM of WISN in Milwaukee
Longtime Hearst Television executive Shawn Oswald has been named president and general manager of Hearst Television's Milwaukee, Wisconsin ABC affiliate WISN. He will take over for Jan Wade, who is retiring at the end of the year. This is a return to WISN for Oswald, who was the national sales manager from 1998 to 2000....
Very Demure, Very Mindful: TikTok Reveals Its Top Trends of 2024
TikTok shared the year's most memorable businesses, creators, cultural icons, moments, and trends on its platform in the U.K. with Wednesday's release of Year on TikTok 2024. Man in Finance landed @girl_on_couch a talent agent and a record deal, but it was just one of 2024's top memes, joining Brat Summer from @charlixcx, "very demure,...
Snoop Dogg’s Latest Collab? Fronting Publicis’ Holiday ‘Wishzels’ With CEO Arthur Sadoun
Publicis Groupe CEO Arthur Sadoun likes to put his own spin on the obligatory company-wide Holiday memo leaders are obliged to send in Q4. Every year, he sends out a "Wishes" film, sending seasonal greetings to staffers and outlining a wish-list for the year ahead. For the 2024 edition, Sadoun has enlisted everyone's favorite Paris...
