Publicis crowned top agency holding company—by Snoop Dogg
Publicis Groupe’s annual holiday video makes a bold claim about being the “Top Dogg.”
The 20 Best Ads of 2024
Beyonce leaned into her cowboy era, a gecko grew up, a barf bag went viral. Michael Cera pranked the nation, Waldo had an existential crisis, Ben Affleck realized his boy band dreams, and a potato chip lover got stuck in a time loop. The best ads of 2024 took us on a wild, inventive, funny,...
How Soccer Practice Scored The Home Depot a 2026 World Cup Sponsorship
As the 2026 World Cup approaches, The Home Depot is building toward a different kind of game day. This morning, FIFA announced The Home Depot as the "Official Home Improvement Retailer" for FIFA World Cup 2026 in Mexico, Canada, and the United States. With 2,345 stores across all three host nations, The Home Depot will...
Spotify’s ‘2024 Wrapped’ Celebrates the Brat Girls, Swifties, and Other Diehard Fans
To mark the 10th year of Spotify Wrapped, the streaming giant is celebrating the unique and surprising ways artists and creators have shaped fans' lives around the world. On Wednesday (Dec. 4), Spotify launched its global "2024 Wrapped" campaign, which over the past decade has become the platform's biggest marketing moment of the year and...
Snoop Dogg Reimagines the Publicis Logo and Celebrates the ‘Wishzels’
It's the time of year when Publicis Groupe CEO Arthur Sadoun wishes the entire team a happy holidays and issues its wish list. In the past, efforts have included tech-focused efforts like its Marcel-themed video, and last year's impressive 100,000 thank you AI wish list. This year, Sadoun has enlisted everyone's favorite Olympic ambassador and...
Zevia Trolls Coke in an AI-Gone-Wild Holiday Ad
It doesn't take an eagle eye to see there's something amiss in the just-launched Zevia holiday campaign. From the first frames, the 30-second spot proudly declares its AI-generated shenanigans in the form of Santa improbably traveling by drone, not sleigh, while other humanoid characters sprout multiple extra limbs and smile through twinkle-light teeth. As a...
10 US brands with the best customer experience, ranked
Financial services companies top KPMG report ranking customer experience.
Accenture Song hires new marketing practice lead for UK
R/GA’s Rebecca Bezzina is moving to Accenture Song as marketing practice lead for the UK, Ireland and Africa. The move frees up her predecessor Bill Scott to focus attention back on his other job – CEO of Droga5 London. Bezzina was CEO of EMEA at R/GA, which owner Interpublic Group is in the process of … The post Accenture Song hires new marketing practice lead for UK first appeared on More About Advertising.
New Commercial Arts enlists AI for Vodafone
Here’s a step forward for the dreaded AI, a new Vodafone corporate-style film, running as an ad in the some markets. Courtesy of New Commercial Arts (now owned by Ogilvy) which describes its role as “production partner.” Directed by Sebastian Strasser, with not a live human (or dog) to be seen. Has its cheesy moments … The post New Commercial Arts enlists AI for Vodafone first appeared on More About Advertising.
Indie creative group by The Network adds four new agencies
Independent creative network, by The Network has expanded its international footprint with the signing of four new agencies across Europe. Joining the network of 25 agencies across the US, Europe, and Asia are AIN’T from Milan, Feeders from Warsaw, Papaya to the People in Copenhagen and Socialrise, in London, Milan and Berlin. The agencies have … The post Indie creative group by The Network adds four new agencies first appeared on More About Advertising.
