Michael Farmer: why Publicis is leading the holding company pack
This is consultant Michael Farmer’s recent article from his Substack series C-Suite Blues. Making Sense of Four Holding Companies: WPP, Omnicom, IPG and Publicis During the past 8 years, IPG and Publicis have grown their revenues, while WPP and Omnicom have declined. These holding companies are not managed in a uniform way. What’s going on? … The post Michael Farmer: why Publicis is leading the holding company pack first appeared on More About Advertising.
How the NAACP is renewing support for racial justice
Aba Blankson, chief marketing and communications officer of the NAACP, discusses the organization’s largest advertising effort to date.
BuzzFeed Is Facing a $124 Million Debt Crisis
The digital media company BuzzFeed Inc., which owns BuzzFeed, HuffPost, and the properties Tasty and First We Feast, is facing a potential $124 million debt crisis related to funds it raised in June 2021 to finance its acquisition of Complex Media. According to the contract governing the deal, the creditors who lent BuzzFeed the money...
Put Down the Controller: The New TNT Sports Altcast Only Looks Like a Video Game
NBA 2K and Genius Sports found the cheat code for drawing more fans to the 2024 Emirates NBA Cup: Turn it into a video game. As TNT Sports' networks and platforms show the tournament's quarterfinal and semifinal knockout rounds across its networks and platforms, NBA 2k and Genius Sports will use graphic overlays and in-game...
An Exclusive Peek Inside Project Orange, Home Depot’s Hushed New Content-Producing Workshop
Rigby is on a freelance gig. His day job is sniffing out cadavers for the police department, but today, the frisky retriever is on a soundstage in front of a camera. In a few minutes, a bunch of kids will kick off a taco party. Rigby's only job is to look cute--and not eat the...
DEI and business success—why inclusion is key to innovation and growth
The strategic advantage companies can't ignore.
Gen Z is redefining life-stage marketing—how brands can catch up
Companies must acknowledge Gen Z’s struggles and offer solutions to the challenges Gen Zers face.
UK Broadcaster App Freely Looks Beyond PSBs for Extra Content
Freely, the free streaming service launched by the UK’s public service broadcasters (PSB), announced a slate of new content agreements this week. The partnerships bring content from AMC Networks International UK (AMCNI UK), PBS America, GB News and QVC to the CTV app. Everyone TV, the PSB-owned joint venture that operates Freely, said the deals Read More
Zevia mocks Coca Cola’s AI ads, as they are an “all-natural” soda.
Coke's AI holiday ads got United States Drinks & Alcohol
Why people see the same ads so often—behind the ad industry’s murky secret
Measurement misunderstanding, kinks in programmatic trading, bad identity signals and obfuscation all play roles in people seeing the same ads over and over and over.
