The truth about agency layoffs
Managing people off spreadsheets isn’t the path to profitability.
The top 5 creator-brand partnerships of 2024
The buzziest brand-creator collaborations of the year include McDonald's extensive campaign with Kai Cenat and Nara Smith's viral Marc Jacobs ad
7 AI tools agencies are embracing right now
A look at some of the niche AI products and features advertising execs are tinkering with.
Registration is Officially Open for the 2025 OOH Media Conference
Exclusive early bird pricing is now available, making this the perfect time to secure your spot at the OOH industry’s most anticipated event of 2025 The post Registration is Officially Open for the 2025 OOH Media Conference first appeared on OOH TODAY.
Empowering the Next Generation of OOH Talent
the Emerging Leaders Board will help OOHMAA drive meaningful change and ensure the Out of Home industry continues to grow and thrive. The post Empowering the Next Generation of OOH Talent first appeared on OOH TODAY.
Ravineo’s AI Tech Finds that 80% of Influencers Don’t Disclose Brand Deals
The evolution of influencer marketing has brought unparalleled opportunities for brands. But it's also created some murky tactics, including undeclared partnerships and hidden collaborations. That's where marketing analytics platform Ravineo, which officially launched on Nov. 12, comes in. Ravineo lets brands and agencies make smarter, data-driven decisions about their influencer strategies in real time, using...
Liquid and BCN Launch Stand-alone Digital Displays —Landmarks
Landmarks will debut across multiple high-profile mixed-use properties and tent-pole events in major markets The post Liquid and BCN Launch Stand-alone Digital Displays —Landmarks first appeared on OOH TODAY.
Vector and DART —Stuff a Bus
As part of the initiative, Vector Media is contributing The post Vector and DART —Stuff a Bus first appeared on OOH TODAY.
An Introduction to Retail Media & DOOH: Interview with Connect73
Clearcode recently interviewed Marcel Udo and Aadjan de Groot from Connect73 to discuss the challenges of measuring in-store retail media and digital out-of-home (DOOH) advertising. The conversation explored the differences between these advertising formats, the obstacles in measurement, and how Connect73 leverages radar technology to improve campaign insights. During the conversation, Marcel and Aadjan shared […] The post An Introduction to Retail Media & DOOH: Interview with Connect73 appeared first on Clearcode.
Best ads of 2024: 40 top creative campaigns of the year | Part 1 of 4
Ad campaigns are an inescapable part of our lives. Yet, we ignore more than 90% of the ads out there. The best creative ads of 2024 is a compilation from those handful which we managed to notice and comment on. DoorDash: all the ads The context: Super Bowl is an important event in the marketing [...] The post Best ads of 2024: 40 top creative campaigns of the year | Part 1 of 4 appeared first on Bhatnaturally.
