VML names its first North America CEO
Eric Campbell will lead VML’s largest region.
The WIR: US Braces for TikTok Shutdown, The Trade Desk Acquires Sincera, and UK Publishers Turn to Data Sales as Ad Revenues Struggle
In this week's Week in Review: TikTok's US ban looms, The Trade Desk acquires metadata business Sincera, and UK publishers' ad revenue struggles continue. Top Stories America Braces for TikTok Shutdown on Sunday Short-form video giant TikTok is preparing to shut down its US business this Sunday, as it approaches a legal deadline by which Read More
How TikTok Changed Advertising Forever
Mondelez International's Nutter Butter went viral with a disturbing, surreal crime scene of smeared peanut butter and broken cookies. Language-learning app Duolingo's green owl twerked for millions of followers and flirted with pop star Dua Lipa. Mars pet food brand Sheba pitted cats against each other in a race to lick gravy. All of these...
This QSR Brand Wants to Seduce Gen Z by Screaming in Their Faces
If you have a heart condition or any other issue that puts you at medical risk in the event that a stranger suddenly screams in your face, then it's best to stay far away from German Doner Kebab (GDK)'s chaotic new ads. Running on Facebook and Instagram in parts of the U.S. (including cities in...
Overtime Is Investing Millions Expanding Its Athlete Talk Shows, Citing Virality
The sports media company Overtime plans to expand its slate of athlete talk shows in the coming months, growing its current roster of four series to as many as 10, according to chief executive Dan Porter. "By September, we will most likely double the size of the network and invest millions of dollars in this,"...
For Rocket Companies CMO, A Rebrand Is Just The First Step Towards Disruption
For the past nine months, Rocket Companies, along with creative agency of record Mirimar, and design agency Otherway, has been studying brands like Nike, Apple, and Airbnb to inform the direction of its rebrand. This week, the fintech company--which houses mortgage, real estate, and financial services brands-- debuted its new logo, wordmark, and color palette....
