Can The Economist reach a younger audience? Exposure’s subtle shift
The Economist‘s 38 year stint with AMV BBDO only came to an official end in May this year, although the business moved to a project-basis in 2022 and Proximity created 2019’s “Never stop questioning”. Already we have a new campaign by Exposure, which is aimed at reaching a younger audience. “Know it before you need … The post Can The Economist reach a younger audience? Exposure’s subtle shift first appeared on More About Advertising.
Forget The Shiny Objects And Focus On Fundamentals
In marketing, there’s always a shiny new object to admire, whether it’s a (supposedly) smarter algorithm or a platform promising effortless performance. But the fundamentals always still matter more than whatever’s trending, says Sharona Sankar-King, chief data and product officer at Havas Media Network, North America, on this week’s episode of AdExchanger Talks. Driving profitable […] The post Forget The Shiny Objects And Focus On Fundamentals appeared first on AdExchanger.
Mondelez’s Mindy Shaltry & Wes Saraceni on Breaking Down the Marketing and Sales Divide
Reshaping the traditional funnel to build more connected consumer experiences.
EXCLUSIVE: Behr Elevates Andy Lopez to CMO as It Paints a More Digital Future
Behr has elevated Andy Lopez to CMO, broadening his remit to include product strategy, marketing, and innovation.
AMF’s Retro Rebrand Aims to Win Over Gen Z Without Losing the League Crowd
A new logo, tagline, and alley decor lean into nostalgia as the bowling operator tries to serve two very different audiences at once
WPBL Unveils Team Identities for Inaugural Women’s Baseball League
The Women's Professional Baseball League (WPBL) has introduced the names, uniforms, and visual identities of its four inaugural teams, in collaboration with Toronto-based agency Arrivals + Departures. Each team's identity is inspired by a trailblazing woman connected to the team's city or the histor...
Can Andy Burnham put a smile on the British economy?
And does it matter anyway? The economy’s the economy whoever you are and it’s hardly in a great place. But mood matters for companies trying to make a go of it and persuade consumers to dip into their hardly bulging pockets. Arguably Burnham’s predecessor as PM Keir Starmer shot himself in the foot by telling … The post Can Andy Burnham put a smile on the British economy? first appeared on More About Advertising.
George Parker: World Cup Wankiness
Well, it’s finally over and England and France played the best match of the tournament whilst Spain and the Argie Bargies played the worst. Serves ‘em right for messing with the Falklands! Meantime FIFA found even more ways to suck up ad dollars to fund even more golden trophies for mega football fan Donald Trump. … The post George Parker: World Cup Wankiness first appeared on More About Advertising.
London’s wildlife steals limelight in Out of Home campaign
From foxes navigating night-time streets to peregrine falcons nesting on London landmarks, tenacious wildlife continues to adapt to the challenges of urban living. But resilience doesn’t mean invincible, with many species coming under increasing pressure. London Wildlife Trust asks Londoners to think differently about who they share the city with in a playful Out of … The post London’s wildlife steals limelight in Out of Home campaign first appeared on More About Advertising.
OOH Best Creative Last Week Today
From Blush to Burger King, Soccer to Spider Man--these are the top 10 OOH creative executions that came to our attention last week! The post OOH Best Creative Last Week Today first appeared on OOH TODAY.
