Experian’s Matt Tipperreiter and AtData’s John Oronte on why marketers must prioritize data freshness and interoperability in the AI era. AI is beginning to automate how brands interact with consumers, but many marketing organizations are handing over the reins before they’ve established a trusted, accurate view of their audience. The defining question in ad tech […]
The post Who Is Teaching AI Who Your Customers Are? Why Identity is Your Most Critical Asset appeared first on AdExchanger.
