Disney And Ketchup, Together At Last; The True Cost Of Better Ads
The New Attribution Kraft Heinz owns iconic American grocery brands – but it’s in a slump. Now it’s betting on new marketing flagships for a turnaround. To that end, the company signed a multiyear deal with Disney to put its food inside Disney parks, resorts and cruises, while also securing the right to use Disney characters […] The post Disney And Ketchup, Together At Last; The True Cost Of Better Ads appeared first on AdExchanger.
SOMO and ember Bring In-Car Video Taxi Advertising to Vegas
taxi top media with immersive in-ride video, SOMO and ember ...help brands reach riders in moments that are highly contextual and focused The post SOMO and ember Bring In-Car Video Taxi Advertising to Vegas first appeared on OOH TODAY.
Restaurant Value Strategy Has Nothing to Do With Price
Restaurants are engaged in an all-out value war. The problem is that many of them are fighting the wrong battle. The post Restaurant Value Strategy Has Nothing to Do With Price appeared first on The LOOMIS Agency.
Sellers Are Fed Up With Amazon, But Can They Force Change?
The Million Dollar Sellers group convened last week in New York City during and around Amazon’s own Seller Growth Summit event. MDS, as the 10-year-old membership-based community of Amazon sellers is known, is probably the closest thing there is to a trade association representing the interests of Amazon sellers, according to Eugene Khayman, a co-founder […] The post Sellers Are Fed Up With Amazon, But Can They Force Change? appeared first on AdExchanger.
Major League Soccer Kicks Off with Star-Studded ‘Can I Kick It?’ Campaign
Major League Soccer has launched 'Can I Kick It?', an anthemic spot as part of their 'MLS Is Back' campaign. The commercial features a host of MLS stars alongside cultural icons such as Magic Johnson, David Beckham, Kevin Durant, and Matthew McConaughey. Directed by Romain Chassaing and edited by Ed...
KAYAK launches ‘Bookboards’ to tackle travel planning procrastination
KAYAK has introduced a new campaign titled 'Bookboards' aimed at addressing the common issue of group trips that never materialize beyond the planning stage. According to recent research conducted by KAYAK, a significant 84% of travelers have experienced group travel plans that failed to progress pa...
Omnicom Media Retains Uber’s $800M Account and Expands Brazil Remit
The holding company will also manage Uber’s sports marketing business
How Jen Zeszut Built Goodles by Out-Weirding Industry Giants
The macaroni & cheese brand saw an opportunity in a "sleepy" category.
Week in Charts: Greg Peters on Netflix’s Live Strategy, IVT Threatens Digital Budgets, and War Hits Publicis’ Middle East Revenues
In this week's Week in Charts, Greg Peters on Netflix's live strategy, IVT threatens digital budgets, and war hits Publicis' Middle East revenues. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Charts of the Week Three-Quarters Read More
Lucozade switches Omnicom agencies in search of sport
After seven years at Adam & Eve (via DDB and then TBWA), Lucozade has switched its business to Dark Horses, also part of TBWA and more specifically focused on sports marketing and fan engagement. We Are Social will continue working on Lucozade’s social media account. Given that Lucozade’s focus has been on its presence in … The post Lucozade switches Omnicom agencies in search of sport first appeared on More About Advertising.
