Marketing Vanguard at Cannes: How IBM Became Its Own AI Case Study ft. Jonathan Adashek
Are marketers making a fatal mistake by treating AI as just a cost-cutting tool?
Why Creators Are Becoming the New Marketing Operating System
From viral moments to lasting brand growth with Creo's Kevin Blazaitis and dentsu's Chrissie Hanson.
Beyond the Follow: Influential’s Ryan Detert on Creator Marketing as Real Media Spend
The future of the creator economy belongs to those who prioritize data and measurement.
Mummy Pig Returns to Kylie Kelce’s Podcast as Hasbro Aims For Millennial Moms
Kelce and Mummy talk modern parenting in an 8-minute short
DAVID New York Appoints Alvaro Soto as Executive Creative Director
Global creative agency DAVID today announced the addition of Alvaro Soto as Executive Creative Director in its New York office. Reporting to North America Chief Creative Officer Daniel Lobatón, Alvaro will help shape creative across the agency's North American client portfolio. With more than 16 years of experience, Alvaro brings deep expertise in developing integrated campaigns for global and regional brands across North America and Latin America. He joins DAVID after more than five years at Grey New York, where he served as Global Group Creative Director on Corona and Budweiser, and previously led teams for Pringles, Modelo, and P&G[...]
Cossette and Hostess Launch ‘Craze’ with a Record-Breaking Skydive
Snack cake icon Hostess is officially launching Hostess Craze, a brand-new lineup featuring Brownie Popz, Xplosion Cakes, and Choco Layz. But instead of settling for standard grocery aisle real estate, the brand teamed up with Cossette to drop its new products from the sky: literally. The Ultimate Lead of Taste At the heart of the maximalist campaign is the return of G.O.A.T. (Greatest Of All Tasters), the brand’s notoriously outspoken puppet character. To match the intensity of the Craze lineup, Cossette skipped traditional advertising rules and built a high-suspense rollout mirroring a major movie premiere, complete with teasers, trailers, and[...]
Culture Hive’s Joe Ligé On Why Culture – Not Demographics – Is Advertising’s Next Targeting Layer
What if the industry has been targeting the wrong thing this whole time? Well, somewhere between an offensive green hoodie and a cultural relevance score, Joe Ligé, Founder and CEO of Culture Hive Media, believes he’s found the ad industry’s blind spot. Instead of buying media against age, gender or income bracket, the pitch is […] The post Culture Hive’s Joe Ligé On Why Culture – Not Demographics – Is Advertising’s Next Targeting Layer appeared first on AdExchanger.
Murder Your Thirst And Measure Everything
Liquid Death is all jokes and dark humor on the surface, but the canned water brand’s chief media and digital commerce officer, Benoit Vatere, takes measurement deadly seriously. And that’s because Liquid Death, like all CPG brands, is dealing with one of the gnarliest problems in marketing: proving that media actually moves product off of […] The post Murder Your Thirst And Measure Everything appeared first on AdExchanger.
Marketers Are Being Pushed to Use AI, But Not Taught How
New research from ADWEEK and NewtonX shows marketers are falling behind in AI training
Twitch Names Former Google Exec Christine Cassis Chief Marketing Officer
The marketing executive aims to capitalize on the growing demand for live programming.
