The Best Billboard I Saw Today
Some billboards wait for the audience. Sun Cruiser decided to drive straight to them. The post The Best Billboard I Saw Today first appeared on OOH TODAY.
How To Improve ROI Without Increasing Spend
Businesses often assume that improving marketing performance requires additional budget. In many cases, however, the most meaningful gains in return on investment come from improving how existing dollars are used. When results plateau, the issue is usually not the level of investment, but the precision of execution. The post How To Improve ROI Without Increasing Spend appeared first on Stream Companies.
Here’s new Coca-Cola – rather like the old one
They certainly are a bunch of fiddlers at Coca-Cola, regularly reviewing agencies (it’s supposed to be mostly at WPP but Publicis is clearly the enemy at the gates) and here’s a new set of visual identities, it says they’re new anyway. By JKR, Superultrarare and Brody Associates, none of which are WPP are far as … The post Here’s new Coca-Cola – rather like the old one first appeared on More About Advertising.
Now Lebara joins Ace of Hearts bandwagon
At this rate Ace of Hearts, the London creative agency formed by Richard Brim, Martin Beverley and Polly McMorrow will have to abandon its cosy Soho premises for something bigger. So far this week it’s put on two accounts: global online design platform Canva and now the rather better-known budget mobile service Lebara. The latter … The post Now Lebara joins Ace of Hearts bandwagon first appeared on More About Advertising.
One Month of Billboard Advertising, On Us
Book a 12-month billboard campaign with Billboard Media before 31 July and get your 13th month free, no catch, no small print. That's 13 months of premium out-of-home advertising for the price of 12, plus free artwork, free installation, weather-resistant vinyl, ongoing maintenance and a dedicated Account Manager for the full campaign. Long-term customers also get first refusal on renewing their site before it's offered to anyone else, because a strong billboard location is hard to win back once you lose it. The offer closes 31 July. After that, it's gone The post One Month of Billboard Advertising, On Us [...]
How Mobile Billboards Outperform Traditional Advertising
By Abirame Shanthakumar Introduction There are many different advertising options available today, ranging from static billboards to TV ads to digital ads on social media. Therefore, businesses must be careful when deciding which medium suits their marketing goals, budget, and audience preferences. Choosing the right advertising method is crucial for businesses to reach their target […] The post How Mobile Billboards Outperform Traditional Advertising appeared first on .
AMC’s Content Chief Reveals The Three-Part Formula Behind Every Hit Show
Lightning-in-a-bottle characters, a world we've never seen, and something to say. AMC's Dan McDermott breaks down what separates a hit from everything else. The post AMC’s Content Chief Reveals The Three-Part Formula Behind Every Hit Show appeared first on AdExchanger.
Disney And Ketchup, Together At Last; The True Cost Of Better Ads
The New Attribution Kraft Heinz owns iconic American grocery brands – but it’s in a slump. Now it’s betting on new marketing flagships for a turnaround. To that end, the company signed a multiyear deal with Disney to put its food inside Disney parks, resorts and cruises, while also securing the right to use Disney characters […] The post Disney And Ketchup, Together At Last; The True Cost Of Better Ads appeared first on AdExchanger.
SOMO and ember Bring In-Car Video Taxi Advertising to Vegas
taxi top media with immersive in-ride video, SOMO and ember ...help brands reach riders in moments that are highly contextual and focused The post SOMO and ember Bring In-Car Video Taxi Advertising to Vegas first appeared on OOH TODAY.
Restaurant Value Strategy Has Nothing to Do With Price
Restaurants are engaged in an all-out value war. The problem is that many of them are fighting the wrong battle. The post Restaurant Value Strategy Has Nothing to Do With Price appeared first on The LOOMIS Agency.
