Hyperlocal Billboard Advertising: How Billboards Can Speak to Communities
There was a time when billboard advertising was a broad, one-size-fits-all approach. Brands placed messages along highways and hoped they reached the right people. But today’s advertising landscape has shifted—audiences expect messaging that feels relevant to where they actually live, work, and travel. That shift is exactly why hyperlocal billboard advertising has become one of […] The post Hyperlocal Billboard Advertising: How Billboards Can Speak to Communities appeared first on Penneco Outdoor Advertising.
Week in Charts: The Trade Desk’s Jeff Green on Competitors’ “Lack of Objectivity”, HBO Max Sees Ad Tier Growth, and Gen Z Are a Minority on Insta and TikTok GalleryWeek in Charts: The Trade Desk’s Jeff Green on Competitors’ “Lack of Objectivity”, HBO Max Sees Ad Tier Growth, and Gen Z Are a Minority on Insta and TikTok
Week in Charts: The Trade Desk’s Jeff Green on Competitors’ “Lack of Objectivity”, HBO Max Sees Ad Tier Growth, and Gen Z Are a Minority on Insta and TikTok
In this week's Week in Charts, The Trade Desk's Jeff Green on competitors' "lack of objectivity", HBO Max sees ad tier growth, and Gen Z are a minority on Insta and TikTok. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number Read More
Xlear Challenge to FTC Health Claims Substantiation Standard Dismissed
A Utah federal judge recently dismissed Xlear, Inc.’s lawsuit challenging the Federal Trade Commission’s (FTC) long-standing requirement that advertisers substantiate health-related claims, finding that Xlear’s challenge was not ripe for judicial review. Because Xlear could not identify a final agency action that had a concrete impact on Xlear’s advertising, the court concluded that Xlear’s dispute was hypothetical and based on “abstract disagreements.” As previously discussed, Xlear argued that the FTC’s substantiation standard exceeds the plain language of Sections 5 and 12 of the FTC Act and that the Supreme Court’s decision in Loper Bright—scaling back court deference to agency interpretations[...]
Barry Greenbaum Publishes Article in Law360 on How PTAB’s Settled Expectations Framework Is Reshaping Amazon APEX Patent Disputes
Olshan Intellectual Property and Brand Management & Protection partner Barry Greenbaum published an article in Law360 entitled “How ‘Settled Expectations’ Affect Amazon’s Patent Program.” In the article, Barry examines how the U.S. Patent and Trademark Office’s evolving settled expectations framework may limit the availability of inter partes review for older patents and reshape strategy in Amazon Patent Evaluation Express, or APEX disputes.
‘Bluegrass Bathing’ for Lexington Tourism
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We Sent a Root Beer Float to the Edge of Space
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Agency: PPK
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Ascend Life Stage
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Ascend Federal Credit Union
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Disney Continues Marketing Moves, Joss Hastings to Lead Consumer Products Marketing
Disney taps Hastings as svp of marketing for Disney Consumer Products globally.
