Let’s Be Upfront About Performance
During upfronts, publishers flexed their ad performance muscles at media buyers all week long in an effort to appeal to the biggest demands media buyers have during their upfront negotiations: flexibility and results. The post Let’s Be Upfront About Performance appeared first on AdExchanger.
Week of May 4 Cable News Ratings: CNN Only Network With Growth
Fox News finished ahead of ESPN in total viewers during primetime for the third straight week.
Ticker: CBS News’ Charles Forelle Asserts Network’s Editorial Independence
And CNN reveals its 2026-27 CNN Originals programming slate.
Week in Review: Sky Closes In On ITV Deal, Byron Allen Buys BuzzFeed, and Ofcom Releases Draft Code for SVOD Services
In this week's Week in Review: Sky is reportedly weeks away from closing a deal for ITV, Bryon Allen plans to take BuzzFeed into the living room after a $120 million deal, and Ofcom releases a draft code for SVOD services. Top Stories Sky Deal for ITV Reportedly "Weeks Away" Sky is close to finalising Read More
To Sell TV, The New ‘Premium’ Is ‘Fandom’
This year’s TV Upfronts buzzwords are in: performance, dynamic, AI and fandom We explain why this quartet of phrases wove their way through the presentations. The post To Sell TV, The New ‘Premium’ Is ‘Fandom’ appeared first on AdExchanger.
One Quarter of North American Agencies Have Shifted to Fixed-Free Pricing
A study from Forrester and Dentsu tracks how marketers and agencies are evolving their commercial models in the age of AI
Week of May 4 Morning News Ratings: Today Extends Lead
CBS Mornings finished the week with gains in both categories.
Marketers on the Move: Hires at Gap, Saucony, Fanatics, and More
A weekly roundup of the biggest U.S. and global brand leadership appointments.
Overpriced World Cup tickets inspire Air Transat alternative
Why pay thousands to watch a country’s team play football when you can spend the money on a trip to see the country itself? Even President Trump has said he wouldn’t pay the four-figure price of a ticket to see his beloved USA play in the opening match of the World Cup. Soaring World Cup … The post Overpriced World Cup tickets inspire Air Transat alternative first appeared on More About Advertising.
Top tips for Cannes? Contagious lists its ‘Pioneer’ agencies
Contagious has unveiled its 2026 Pioneers list which shines a light on the agencies setting creative standards. As Contagious is part of the Cannes Lions stable (along with WARC and the Effies), it’s worth noting who is meeting its rigorous criteria ahead of the festival next month – and how they got there. Four UK … The post Top tips for Cannes? Contagious lists its ‘Pioneer’ agencies first appeared on More About Advertising.
