Publishers Turn to On-Site Vertical Video to Build Stickier Audience Relationships
For publishers, short-form vertical video has often proven something of a headache over the past few years. Audience enthusiasm for the format has exploded, primarily through TikTok, YouTube Shorts, and Reels, and some mainstream publishers have found traction on these platforms. But while that success has brought engagement, publishers have little control over monetisation or Read More
DDB’s Sobhani to TBWA as Omnicom rings the changes
It now looks only a matter of time before Omnicom’s DDB is absorbed into TBWA: DDB global president and CCO Chaka Sobhani now finds herself global CCO at TBWAWorldwide. DDB global CEO Alex Lubar has already departed. Sobhani (above) is clearly highly regarded at Omnicom (which now includes IPG, making it the biggest ad holding … The post DDB’s Sobhani to TBWA as Omnicom rings the changes first appeared on More About Advertising.
Marketing as a Profit Center With Thumbtack CMO Llibert Argerich
The counterintuitive strategy driving Thumbtack's growth.
Why Acne Treatment Brand Differin Developed Pimple-Popping, Hormone-Dodging Roblox Games
Differin, which produces over-the-counter gels and patches to treat acne, wanted to connect with teens experiencing breakouts for the first time. But the brand knew it needed to reach these users authentically. The post Why Acne Treatment Brand Differin Developed Pimple-Popping, Hormone-Dodging Roblox Games appeared first on AdExchanger.
billups Continues Expanding Across 20 Countries
The World’s Largest Independent Out-of-Home Agency Enters Mexico Market and Names New Leadership in Germany and Singapore The post billups Continues Expanding Across 20 Countries first appeared on OOH TODAY.
Deutsche Telekom ‘Stranger Things’, Uber holiday story and more: top new creative ads
The marketing world is abuzz with holiday ads and promotions for Stranger Things. In my weekly compilation this week: ads from Deutsche Telekom, Uber, Apple and more. McDonald’s Taiwan: dreamy breakfast Advertising’s potential to solve a business problem through a creative idea is amply demonstrated in this campaign to promote McDonald’s breakfast in Taiwan. The [...] The post Deutsche Telekom ‘Stranger Things’, Uber holiday story and more: top new creative ads appeared first on Bhatnaturally.
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The Winners, Losers, and Up-and-Comers in Wearables
Consumers give tech giants the highest brand perception and purchase intent.
OOH Classifieds Today
...hiring a Local Media Sales Executive to grow new advertising opportunities in the Phoenix market. We’re looking for a proactive, persuasive, and well organized “hunter” who thrives on building relationships, closing deals, and having fun while doing it. The post OOH Classifieds Today first appeared on OOH TODAY.
The Best Digital Billboard Options for Startups in 2026
Quick Answer: The best digital billboard options for startups are flexible, budget-friendly platforms like Blip Billboards that let you choose your schedule, set your spend, and update ads in real time. They deliver visibility, local targeting, and measurable results without long contracts or high costs. Launching a startup means every dollar has to work hard. […] The post The Best Digital Billboard Options for Startups in 2026 appeared first on Blip Billboards.
