This is where the conversation gets interesting for media planners and CMOs thinking about how to rebalance their mix The post The Most Important Math in Marketing: Why the 60/40 Rule Should Change How You Think About OOH first appeared on OOH TODAY.

gap between what a sales team delivers in person and what the website communicates online is one of the most common and least examined sources of lost revenue in independent OOH. The post What Your Website Is Telling Advertisers Before You Pick Up the Phone first appeared on OOH TODAY.

DUNNING ELECTRICAL SERVICES INC, Houck Transit Advertising, Matrix Media Services, Grimsby Tennis Club, BayTown Insurance Solutions, Momentara, Lamar Advertising Company, FKQ Advertising, Crito Capital, University of Michigan - School of Music, Theatre & Dance, Swanson Russell, Clear Channel Outdoor-mark these milestone moments in OOH. The post ABCD+ 12 Anniversaries, 40 Birthdays This Week! first appeared on OOH TODAY.

For years, advertising has been all about reaching the right human at the right time. That premise, however, is shifting in an unexpected way. Agentic AI has created new complexity, with autonomous “agents” that can increasingly evaluate, compare and execute decisions, from product research to actual purchases. Human-to-agent isn’t an incremental change. It’s a structural […] The post Advertising’s Next Audience Isn’t Human. So We Must Rethink The Value Of Non-Human Traffic appeared first on AdExchanger.

Sports are where the money is; Reddit’s rethinking its AI licensing strategy; and data targeting has its darker sides. The post Sports Rule The TV Upfronts; Are Reddit And Google Breaking Up? appeared first on AdExchanger.

The second quarter was what you might call an interesting one for Alphabet – especially if you care about advertising. Google’s Network advertising business, which constitutes ad spend across the open web, was down year over year once again. Meanwhile, in early July, Google lost a years-long appeal against a record 4.1 billion euro antitrust […] The post Alphabet Smashes Ad Revenue Earnings Again – But Does It Still Care About Ads? appeared first on AdExchanger.

Christmas in July: Why OOH Advertisers Who Book Now Win the Holiday Season By Jonathan “JG” Graviss, Graviss Marketing  | OOH Today | July 17, 2026 Every year, the same thing happens. October arrives. Operators start calling advertisers about holiday campaigns. The advertisers who were ready to act bought media in August. The ones still available […] The post Win the Holiday Season first appeared on OOH TODAY.

Out of Home industry evolving as OMA welcomes three new members The post OMA Expands with Three New Members first appeared on OOH TODAY.

National car-shopping resource Edmunds wants car shoppers to make the right call—literally—in “The Challenge,” an LA-first social ad campaign featuring Los Angeles Dodgers’ superutility player Tommy Edman. Directed and produced entirely in-house, the ad series targets a deliberately narrow audience and runs in Los Angeles and select markets nationwide across Meta platforms today through mid-September. The ad spot is the latest element of Edmunds’ “Back to Back” brand campaign, an extended partnership with the Los Angeles Dodgers and Edman for the 2026 season. Through the campaign, fans will discover how they can use Edmunds to browse millions of new and used vehicle listings[...]

Channel 4 Sales has today launched the eleventh edition of its annual Diversity in Advertising Awards, offering £1 million worth of advertising airtime to support work that champions more authentic representation in advertising.  This year’s iteration focuses on class, asking brands and agencies to challenge outdated stereotypes and better represent the lives, agency and influence of working-class people across the UK. A 2024 YouGov survey found that 56% of Britons consider themselves working class, while a 2025 report from the Social Mobility Commission similarly found that 53% of the public identify as working class. Despite this, early findings from Channel[...]