Behind E.l.f. Beauty’s Data-Driven Campaign To Call Out Gender Imbalance In Boardrooms
E.l.f. Beauty's "So Many Dicks" campaign targets corporate leaders via contextual advertising with the goal of increasing diversity in corporate boardrooms. The post Behind E.l.f. Beauty’s Data-Driven Campaign To Call Out Gender Imbalance In Boardrooms appeared first on AdExchanger.
October 2025 Media Distributor Gauge: Legacy Media Sees Viewership Increase
Disney had the largest share increase, with all of its properties recording month-to-month increases.
Smarter Targeting, Better Traffic: Why Meta Ads Win
Meta ads aren’t just about driving clicks; they’re about driving the right clicks. Smarter targeting and better campaign setup translate into website traffic that actually grows business. MG is positioned as the partner that makes sure their clients’ ad dollars Here’s some info on how Meta ads drive high-value traffic, including some of the complexity […] The post Smarter Targeting, Better Traffic: Why Meta Ads Win appeared first on McFadden/Gavender.
AI eats the world
Macro and strategic trends about the tech industry by Benedict Evans. A big thanks to Robert Beckert for bringing this to my attention
Google taps into ‘Love Actually’ for new Christmas film
Love Actually is the most-searched for film in UK Christmas history, which is one of the reasons why advertisers love to reference it so much. Waitrose hired star Keira Knightley and plundered a scene for its Christmas spot. Now Google Pixel follows suit, bringing in two of the film’s other cast members, Thomas Brodie-Sangster and … The post Google taps into ‘Love Actually’ for new Christmas film first appeared on More About Advertising.
Uber Rides Into Suburban Homes With First National Holiday Ad
Uber's first national holiday ad continues its push into U.S. suburbia
I’m A Believer!
I'm thinking of a word...wait for it...and its Synesthesia. The post I’m A Believer! first appeared on OOH TODAY.
NewGen’s Sam Coleman picks his Desert Island Ads
I’m not sure I’d last very long on a desert island. I’m not particularly resourceful or practical and attempting DIY projects has been known to reduce me to tears. Watching some of my favourite ads of all time would be a welcome distraction. With that in mind, many of my choices are nostalgic ones and … The post NewGen’s Sam Coleman picks his Desert Island Ads first appeared on More About Advertising.
The Best Billboard I Saw Today
Google and OUTFRONT Launch “Imagine If…” to Inspire Future Creativity The post The Best Billboard I Saw Today first appeared on OOH TODAY.
