Let’s say you’re developing a connected TV marketing campaign for Nike. You’d probably have the most success buying ad inventory against an NBA game or some other live sporting event, right? The post For CTV And Video, The Most Obvious Contextual Audiences Don’t Always Produce The Best Results appeared first on AdExchanger.

Telly, the startup that gives away free smart TVs in exchange for data and ad exposure, is making its home screen ads available for brands to buy programmatically – and pushing for industry standards to help attract more spend.  The post TV Manufacturer Telly Touts Programmatic Home Screen Ads appeared first on AdExchanger.

SEC Network has launched a new campaign titled 'We Love It Here: Fall Anthem' to celebrate the enduring passion for sports within the Southeastern Conference (SEC). The campaign is part of the network's '26-'27 brand initiative and was developed in collaboration with Atlanta-based creative agency Da...

Exclusive data reveals that publishers’ paid search budgets have risen 274% in the last three years, part of an industry-wide response to traffic declines

CNN was the only network with gains in one of the measured categories during the month in primetime or total day.

Employer health costs are projected to spike in the upcoming year, forcing many companies that recently expanded coverage of GLP-1 drugs to reverse course.

Ruhanen said he and John Wren had planned his exit for ‘some time’

Agencies seem to be the only business still beholden to conflict of interest.

The fan's guide to which brands are getting in the game for the NFL in 2026.

The launch of ads on Netflix in 2022 proved something of a watershed moment, turning the most-used SVOD service in the UK into a commercial media environment, and prompting other streaming companies to introduce their own ad-supported models. And over the subsequent four years, tracking of audience behaviour has dispelled the notion that consumers would Read More