Ad Age Gen Z Career Forum—everything you need to know
The in-person event for students and young professionals takes place on March 4 in New York.
ADWEEK’s 2024 Creative Tech Award Winners Use Data as the Beating Heart of Their Campaigns
There has never been more ways to incorporate technology into a campaign, from data analytics to generative AI. But the honorees of ADWEEK's inaugural Creative Tech Awards took the use of these advanced tools a step further, embedding technology at the heart of their creative campaigns. These brands, agencies and tech firms found new ways...
EXCLUSIVE: Horizon Media Opens A Full-Service Creative Agency
Horizon Media now has a full-service creative agency, with the launch of One Horizon. One of the largest U.S. media agencies and the largest independent agency globally on Tuesday revealed advertising agency Horizon One, with veteran creative Roberto Alcazar at the helm. The new agency, which will operate as part of Horizon Media, rounds out...
When Profit Becomes Parasite: Corporate Greed in Healthcare Systems Across the U.S. and Europe
The shocking arrest of Luigi Mangione, a privileged Ivy League graduate, for the murder of UnitedHealthcare CEO Brian Thompson has sparked outrage and reflection. Mangione’s alleged crime, coupled with a handwritten manifesto railing against corporate greed in healthcare, has shone a harsh light on a global issue: the rising influence of profit-driven practices in systems […]
Brain rot surged in 2024—what marketers should know about the social media trend
Many of the trends and internet slang that swept social media this year were tied to “low-quality” so-called brain rot content.
