Omnicom-IPG—everything agencies and marketers need to know
From key executives to watch to industry reactions, here is the latest on the proposed Omnicom-IPG merger.
Veteran Wausau Anchor’s Departure Is a Deep Cut for Local News and Community
WAOW anchor Melissa Langbehn said goodbye to viewers after losing her job in the most recent Allen Media layoffs. Her departure from WAOW and the layoffs at Allen Media properties in Eau Clair, La Crosse and Madison are more than a simple business decision implemented to increase profits, put a band-aid on a shrinking bottom...
Omnicom’s IPG Acquisition Can Rival Publicis’ Data and AI Supremacy, But It Won’t Be Without Challenges
Omnicom's reported $14 billion blockbuster acquisition of IPG has the potential to rival Publicis Groupe's position as a center for tech and innovation excellence, thanks to the potential interplay of the new Omnicom entity's data, commerce, and AI tech capabilities. But, while having separate pieces of the puzzle will be helpful, merging them successfully is...
David Ushery to Co-Anchor WNBC News at 6
David Ushery will co-anchor WNBC News 4 New York at 6 starting on Monday, December 16. He takes over for Chuck Scarborough, who will retire from the New York NBC-owned station on December 12. Scarborough held the role as evening anchor for more than 50 years. Ushery will continue in his current role as co-anchor...
Why audio is the untapped ‘Moneyball medium’
Audio advertising is an often overlooked essential in a media mix plan, but its reach, intimacy, effectiveness and efficiency is hard to ignore.
Totino’s Pizza Rolls to run its first Super Bowl commercial
The brand claims to be the first Big Game ad buyer in the frozen pizza category.
Totino’s Pizza Rolls Makes Super Bowl Debut as a Prime Time Snacker
Returning to the Super Bowl after more than a decade, General Mills is showcasing one of its top snack brands in the Big Game: Totino's Pizza Rolls. The spot aims to remind fans that Totino's Pizza Rolls are the perfect value-priced game day snack. "Totino's Pizza Rolls has been an iconic brand for decades, bringing...
Overnight Cable News Ratings Nov. 29-Dec. 2: Hunter Biden Pardon Brings Viewers Back to Fox News
Friday, Nov. 29 Live programming was absent during primetime as the networks filled their schedules with re-airing of weekday programming or original specials. Even with that caveat, Fox News still averaged nearly two million total viewers in primetime, with Jesse Watters Primetime registering as the most-watched show. Meanwhile, both CNN and MSNBC were under 400,000...
Omnicom Agrees to Acquire Interpublic Group: How the Numbers Stack Up
Omnicom announced yesterday that it has reached a deal to acquire Interpublic Group, in a stock-for-stock deal which will create a business worth over $30 billion - the biggest agency holding group in the world. The deal, which is still subject to shareholder and regulatory approval, is expected to close in the second half of Read More
It’s gotta be somebody’s fault
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