TikTok Ad Performance Dips Following 14-Hour Shut Down
TikTok's dramatic 14-hour shutdown in the U.S. has left some advertisers grappling with a noticeable dip in user engagement, impacting campaign performance. In a memo sent to advertisers this week and reviewed by ADWEEK, TikTok stated that the app is available to "the majority of U.S. users" but warned of "temporary instability" that could affect...
Revolving Door Roundup: CNN and CBS News Swap Talent
International Hire: CBS News announced that Anna Coren has joined the network as a foreign correspondent based in Hong Kong. Coren was most recently at CNN, where she was an anchor and international correspondent. During her 17-year CNN tenure, she covered the war in Afghanistan, the Hong Kong protests, Australia's catastrophic bushfires, and the Thai...
How Newsweek, Nearing Nine-Digit Revenues, Engineered an Unlikely Turnaround
The general interest publisher Newsweek, which turns 93 years old next month, generated $90 million in revenue at a profit margin of 20% last year, the clearest evidence yet of the commercial turnaround afoot at one of the most historic news organizations in the U.S. The 2024 revenue alone more than quadruples the sales Newsweek...
Super Bowl updates—the 1980s are calling, but will Gen Z listen?
Ad Age is counting down to Super Bowl LIX. In the weeks leading up to the game, which will air on Fox on Feb. 9, Ad Age will bring you breaking news, analysis and first looks at the high-stakes Big Game commercials—all in our Super Bowl newsletter. Sign up right here to get them via email. Rom-com rewind With 17 days till game day, we are starting to get a better feel for what brands have planned—and to no one’s surprise, there will be plenty of celebrities and laughs (or at least attempts at humor). Nostalgia continues to fuel a lot[...]
Ram joins Jeep in the Super Bowl
Jeep and Ram, both owned by Stellantis, are the only two auto brands in Super Bowl 2025 so far.
Trust in TV Ads Continues to Grow but Generational Divide Remains Online
Trust in advertising continues to grow in the UK, according to the latest Credos Trust Tracker from the Advertising Assocation (AA). The trade body found that TV and cinema remain the most trusted media for advertising, though there remains a vast generational divide when it comes to willingness to trust ads. The 2024 data shows Read More
Week of Jan. 13 Cable News Ratings: Fox News and MSNBC Rise, CNN Falls
This is TVNewser's basic cable network ranker and cable news report for the week of Jan. 13, 2024. After a busy start to the new year, the news cycle slowed as wildfire containment efforts grew in Southern California, and the final days of Joe Biden's presidency failed to offer much political drama save for TikTok's...
The Power of Creative Constraints With Alex Craddock, CMO of Citi
Welcome to this episode of the Marketing Vanguard podcast. Today, we have a special guest: Alex Craddock, chief marketing and content officer at Citi. Join host Jenny Rooney and Alex as they discuss his unique journey from sales to marketing leadership, the evolution of financial services marketing, and how creative constraints can drive innovation. With...
BBH replaces Helen Rhodes. New ECD is Felipe Serradourada Guimaraes
Felipe Serradourada Guimaraes has been swiftly promoted to executive creative director at BBH London to replace Helen Rhodes, who was in the role for four years. Previously the BBC Creative chief, Rhodes this week announced her departure for Grey London, where she will take up the role of chief creative officer. The gently charismastic Serradourada … The post BBH replaces Helen Rhodes. New ECD is Felipe Serradourada Guimaraes first appeared on More About Advertising.
Nielsen’s ‘Big Data + Panel’ Gets MRC Accreditation
US TV measurement mainstay Nielsen has announced that its 'Big Data + Panel' national TV measurement has received accreditation from influential industry body the Media Ratings Council (MRC). Big Data + Panel is a major part of Nielsen's efforts to modernise its TV ratings tools, to keep up with fragmenting viewership. It combines Nielsen's existing Read More
