Ram joins Jeep in the Super Bowl
Jeep and Ram, both owned by Stellantis, are the only two auto brands in Super Bowl 2025 so far.
Trust in TV Ads Continues to Grow but Generational Divide Remains Online
Trust in advertising continues to grow in the UK, according to the latest Credos Trust Tracker from the Advertising Assocation (AA). The trade body found that TV and cinema remain the most trusted media for advertising, though there remains a vast generational divide when it comes to willingness to trust ads. The 2024 data shows Read More
Week of Jan. 13 Cable News Ratings: Fox News and MSNBC Rise, CNN Falls
This is TVNewser's basic cable network ranker and cable news report for the week of Jan. 13, 2024. After a busy start to the new year, the news cycle slowed as wildfire containment efforts grew in Southern California, and the final days of Joe Biden's presidency failed to offer much political drama save for TikTok's...
BBH replaces Helen Rhodes. New ECD is Felipe Serradourada Guimaraes
Felipe Serradourada Guimaraes has been swiftly promoted to executive creative director at BBH London to replace Helen Rhodes, who was in the role for four years. Previously the BBC Creative chief, Rhodes this week announced her departure for Grey London, where she will take up the role of chief creative officer. The gently charismastic Serradourada … The post BBH replaces Helen Rhodes. New ECD is Felipe Serradourada Guimaraes first appeared on More About Advertising.
The Power of Creative Constraints With Alex Craddock, CMO of Citi
Welcome to this episode of the Marketing Vanguard podcast. Today, we have a special guest: Alex Craddock, chief marketing and content officer at Citi. Join host Jenny Rooney and Alex as they discuss his unique journey from sales to marketing leadership, the evolution of financial services marketing, and how creative constraints can drive innovation. With...
Nielsen’s ‘Big Data + Panel’ Gets MRC Accreditation
US TV measurement mainstay Nielsen has announced that its 'Big Data + Panel' national TV measurement has received accreditation from influential industry body the Media Ratings Council (MRC). Big Data + Panel is a major part of Nielsen's efforts to modernise its TV ratings tools, to keep up with fragmenting viewership. It combines Nielsen's existing Read More
Chris Pratt and Chris Hemsworth Rock Meta Ray-Ban Smart Glasses in Super Bowl Ad
Meta is returning to the Super Bowl for the first time since 2022 with an ad featuring a pair of star-studded Chris's. Actors Chris Pratt and Chris Hemsworth will promote Meta's Ray-Ban smart glasses, wearable, AI-powered tech that enables wearers to capture photos and videos, listen to music, make calls and texts using voice commands,...
The Streamers to Watch at the Oscars: Netflix Leads, But Mubi Has Substance
It's Emilia Perez's world, and we're just living in it. After years of chasing Oscar's biggest prize--that elusive Best Picture statue--Netflix is back in a dominant position courtesy of its Spanish-language musical from French auteur Jacques Audiard. Emilia Perez led the field with 13 nods when nominations for the 97th Academy Awards were unveiled on...
Test Your Marketing Memory with ADWEEK’s 2025 Super Bowl Quiz
Here's a Super Bowl party conversation starter in case you don't have one. Forecasters predict this year's audience to number around 200 million people. Fifty-eight years ago, in the inaugural Super Bowl of 1967, the TV viewership hovered a bit over 51 million, according to Nielsen data. But hey, that's still a lot of people....
Publicis Media U.S. Acquires Digital Marketing Agency Dysrupt
Publicis Media U.S. on Thursday announced the acquisition of performance marketing agency Dysrupt. Terms of the deal were not disclosed. As part of the deal, Dysrupt CEO Peter Muzzonigro, chief revenue officer Jarod Haness, and chief operating officer Nate Lorenzen will join Publicis Media and report to U.S. CEO Chris Boothe. According to a release,...
