The best product launch marketing of 2024
Oreo, Coca-Cola, Hims & Hers, McDonald’s, e.l.f., and Liquid Death were behind some of the buzziest product launches of the year.
Creative briefs—5 ways to streamline the agency strategy process
How agencies can gain clients’ trust by quickly diving into the work, not just the plan.
Creator and influencer trends brand marketers need to know about right now
Away recruits celebrity look-alike contest winners, MAC Cosmetics “holds space” at one of its storefronts—and more.
How a combined Omnicom-IPG would stack up against the ad industry
Details on Omnicom Group’s plan to buy Interpublic Group of Cos. including industry rankings and data from Ad Age Datacenter.
How the Omnicom-IPG deal hinges on data and automation
Omnicom’s plan to acquire IPG is seen as a way to gain more strength and size in a shifting media landscape.
Omnicom-IPG—key executives to watch
These are some of the executives from Omnicom and IPG worth monitoring as the companies pursue their deal.
Waypoint’s Matt Lacey: how the ad world will look after Omnicom/IPG
Omnicom’s acquisition of IPG is a massive piece of news just as the industry slows down for Christmas. But what does it mean? At its most simple, three businesses (WPP, Publicis, Omnicom/IPG) that will look quite similar and compete heavily. Of the networks, Omnicom and IPG have the most devolution in their operating brands, although … The post Waypoint’s Matt Lacey: how the ad world will look after Omnicom/IPG first appeared on More About Advertising.
Adam&eveDDB comes up with right answer for Aviva’s financial puzzles
Much hoopla about adam&eveDDB’s first two films for Disney (important clearly for an agency trying to establish itself in the US) but here’s the agency at its very best for UK client Aviva, about to be the proud owner of Direct Line too. Timely this you might say. “We can help solve life’s financial puzzles” … The post Adam&eveDDB comes up with right answer for Aviva’s financial puzzles first appeared on More About Advertising.
OOH Best Creative Last Week Today
From Gym Shark to Squid Games, Mayo to Margo Robbie—here are the top 10 OOH executions that caught our attention last week. The post OOH Best Creative Last Week Today first appeared on OOH TODAY.
United Airlines, Rite Aid, Lenovo, Omnicom at DPAA CES
Join DPAA for Private Brand/Agency Firesides, Networking, DOOH Industry Opening Dinner, VIP Floor Tour The post United Airlines, Rite Aid, Lenovo, Omnicom at DPAA CES first appeared on OOH TODAY.
