What’s Changed in a Year of US Streaming?
Nielsen has released its final 'The Gauge' report of 2024, mapping out TV viewing time for the US in November (data for December won't arrive until the new year). The release provides a neat overview of the ways in which US TV viewing has changed over the past year - and the ways in which Read More
C-Flight and Origin Will Start to Address Campaign Effectiveness in 2025 Says Barb CEO
Where measuring campaign effectiveness used to be relatively straightforward, today many campaigns are trying to achieve both performance and brand building. "Having a clear, well-understood measure of campaign exposure - so reach and frequency - is critical," says Barb CEO Justin Sampson. In this interview, Sampson discusses what's driving changes in audience measurement, the expectations Read More
Hidden Gems: The 13 Best Ads of 2024 That You Haven’t Seen
ADWEEK recently crowned its 20 best ads of 2024, but this list is different. These are ads that flew under the radar or that you may have overlooked - but that doesn't make their creative quality any less excellent. For the second consecutive year, ADWEEK shines a light on those campaigns that may not have...
Publicis Group Is Taking LePub Global, Starting With New York
Publicis Groupe is taking boutique agency network LePub global, including its initial foray into the U.S. LePub will add to its presence in Amsterdam, Johannesburg, Milan, Mexico City, Rome, Sao Paulo, and Singapore, starting with its first U.S. hub in New York. Offices in Bogota, Dubai, and London will follow in 2025. Barilla and Heineken...
New AdTech Report Shows the Impact of AI on Creative Ad Production
Instreamatic, whose advanced video, CTV, and audio ads optimization solutions empower brands to better engage with consumers, today announced the availability of the 2025 Survey Report: AI in Creative Production. The complete report can be freely accessed at https://instreamatic.com/ai-in-creative-production-white-paper/ Produced in collaboration with the Alliance of Independent Agencies and marketing innovation consultancy King Street Ventures, the […] The post New AdTech Report Shows the Impact of AI on Creative Ad Production appeared first on Ad Tech Daily.
Inside the Eye-popping Numbers of 2024’s Hottest AI Firms
As the artificial intelligence gold rush continues, valuations have soared to dizzying heights. From generative AI models that can write codes to AI-driven search engines that promise smarter answers, U.S. AI startups are raking in billions from investors eager to bet on the next money-making technological revolution. In Q3 2024, venture capitalists poured $3.9 billion...
NerdWallet Makes Its Super Bowl Debut, Digging Further into Live Sports
The money experts NerdWallet--who have built a brand synonymous with penny pinching--see the pricey Super Bowl as a good investment, today announcing their first Big Game ad. NerdWallet plans to run a 30-second commercial, from agency of record Deutsch, during the third quarter. Fox has already sold out its inventory for the marquee event, pulling...
The Omnicom-IPG Acquisition Looks Like a Good Bet. Here’s Why It May Also Be a Risky One
Omnicom's Monday announcement of its plans to acquire Interpublic Group became the latest tremor in the already shaky ground of the agency world. If the deal goes through, it'll create the largest ad shop in the world and one that, to quote the joint press release, will "bring together the industry's deepest bench of marketing...
Brand naming expert shares tips for branding AI tools
Branding expert David Placek joins the Marketer’s Brief podcast to discuss the dos and don’ts of naming AI products and services.
IAB Tech Lab’s 2025 digital ad predictions—AI and privacy-enhancing tech take center stage
Also, measurement chaos will continue, especially in CTV.
