Week of Dec. 2 Cable News Ratings: It’s Feast, Not Famine, for News Outlets Post-Thanksgiving
This is TVNewser's basic cable network ranker and cable news report for the week of Dec. 2, 2024. News of Hunter Biden's pardon, plus the shooting of UnitedHealthcare CEO Brian Thompson and the subsequent manhunt for the killer, was enough to lift the cable news networks out of the holiday doldrums. All three cable news...
4 ways streaming will evolve in 2025
Connected TV has grown rapidly and 2025 looks to be an even bigger year in terms of interactivity, FAST growth, seamlessness and full-funnel capabilities.
Pringles returns to the Super Bowl, this time with a new agency
Pringles is making its eighth consecutive Super Bowl appearance.
Mya Holloway to Anchor Weekends for KTVE-KARD in Louisiana
There are more changes happening at Monroe, Louisiana ABC and Fox affiliate KTVE-KARD. On Monday, we told you Jadyn Maloney was named morning news co-anchor at the station while still in college. Now we learn Mya Holloway has been named weekend anchor for the station. Holloway joined the station as a production assistant in 2023...
Facebook races ahead in ad revenue even though share is falling
John Wren and Phippe Krakowsky may like to refer to their shiny new Omnicom/IPG as a “platform” as they prepare to measure up to the social media giants with their pooled data resources. But there’s been a timely reminder of what they’re up against. Industry data source WARC has produced its latest look at Facebook … The post Facebook races ahead in ad revenue even though share is falling first appeared on More About Advertising.
Long-serving BETC prepares Canal+ for a new era
Canal+ is heading for a separate listing in London as part of the break-up of the Bolloré media empire (including Havas) although the family will still own dominant stakes. Here’s a timely ‘trailer’ showing the growth of the broadcaster cum streamer over 40 pretty interesting years, from Havas-owned BETC. Shows the downs (not too many) … The post Long-serving BETC prepares Canal+ for a new era first appeared on More About Advertising.
Paddy Power’s love letter to football – caveat emptor
Britain’s new Labour government seems to like banning things but, so far, it’s kept its mitts off gambling ads on TV. Shame as they’re an infestation. Worth £230m a year to the TV companies it seems. Paddy Power and BBH are doing their best to keep the banners at bay by making quite funny, proper … The post Paddy Power’s love letter to football – caveat emptor first appeared on More About Advertising.
A.I bot designed to scam scammers / J’en ai plein les Bot!
THE ORIGINAL? Netsafe / Re:Scam – 2018 « The A.I bot that’s designed to scam scammers with a never-ending conversation » Watch the Case Study Video Source : D&AD Graphite Pencil Agency : DDB Group (New Zealand) LESS ORIGINAL O2 / A.I Granny « Scambaiters »– 2024 « Conversational AI designed to speak with scammers and keep them […]
Publicis creative boutique LePub to open New York office
Accenture and Anomaly execs join LePub’s leadership team, with Heineken and Barilla as the New York office’s founding clients.
ITV Studios Sale Would Mark “Significant Departure From its Strategy”
This week marks the second anniversary of ITVX, but celebrations have been somewhat overshadowed by reports of ITV looking to sell parts or all of its business. A number of suitors are said to have emerged, including CVC Capital Partners, Mediawan and All3Media, though ITV has yet to comment on the discussions. The news sent Read More
