Why publishers with audience lists are leaving traditional publishers in the dust
Digital publishing’s dual economy shows publishers with robust first-party audience lists see record growth while those reliant on third-party data fall behind.
What Omnicom-IPG means for the media marketplace
How Omnicom’s plan to acquire IPG may impact media investment, new business and the adoption of alternative currencies.
Trends in Content Marketing: What Agency Experts Predict for 2025
5 Trends to Watch from Our Content Marketing Agency As we approach 2025, the landscape of content marketing continues to evolve rapidly. With advancements in technology, shifts in consumer behavior, and new platforms emerging, content marketers need to stay ahead of the curve to maintain relevance. As an established content marketing agency, we're here to provide valuable predictions about where this dynamic field is headed. Let’s explore the top trends that are expected to shape content marketing in the coming years. 1. AI-Driven Content Creation Artificial Intelligence (AI) is already a game changer in content marketing, and by 2025, its[...]
What the Omnicom-IPG Mega-Merger Could Mean for Agency Talent and Clients
The recent announcement of Omnicom's acquisition of IPG got me thinking about my early days working for both holding companies. I started my career in media at BBDO, buying television. Back then, media and creative worked together under one roof, and holding companies were only beginning to consolidate their power. It was a simpler time...
Here Are the Ads That Made Creatives Jealous in 2024
Jealousy, when it comes to envying the great work of others, is not to be frowned upon. Instead, let's celebrate. ADWEEK's annual Jealous List isn't a sinful endeavor, but rather a joyous review of some of the best work that happened throughout 2024. We asked numerous creatives to tell us their favorite work of the...
The Creative Agencies to Watch in the Omnicom-IPG Merger
Industry insiders predict that Omnicom Group's takeover of Interpublic Group (IPG) will likely lead to the consolidation and elimination of legacy creative agency brands. Omnicom announced on Monday (Dec. 9) that it is acquiring rival holding company IPG, creating the world's largest advertising group. The new company will be called Omnicom, and leadership anticipates it...
Mountain Dew to Return to the Super Bowl for the Seventh Time
PepsiCo brand Mountain Dew will return to the Super Bowl for the second year in a row. The soft drink brand is no stranger to the Big Game, as this marks Mountain Dew's seventh time as an advertiser. While no details of the spot have been shared yet, the brand said in a statement that...
Houston Reporter Courtney Fischer Leaving Local TV
Courtney Fischer has left ABC owned Houston station KTRK. Fischer has worked at the station since August 2015 and was the station's morning reporter. Houston media blogger Mike McGuff said Fischer is leaving local TV for a position with Harris County. This comes a week after morning anchor Jacob Rascon announced his departure. Fischer is...
Mountain Dew returns to Super Bowl
PepsiCo’s Mountain Dew to make its seventh appearance as a Big Game advertiser.
13 creative campaigns to know about today
Among the notable creative campaigns for Dec. 11, 2024: AI provider Northern Data’s artful short film and a 3.5-ton Toyota headline made of steel.
