Lime Launches Largest Ever “Ride Replay” Campaign
...showcasing how top riders around the world used Lime to get around. Returning for its third year, Ride Replay is Lime’s annual year-in-review celebration for riders The post Lime Launches Largest Ever “Ride Replay” Campaign first appeared on OOH TODAY.
Johnson & Johnson awards its US and Canada media business to WPP
WPP has won Johnson & Johnson’s U.S. and Canada media business following a review supported by MediaSense.
Why CTV deserves more of your ad budget—beyond awareness to action
Connected TV offers unmatched tools and insights for advertisers to drive conversions and engagement beyond traditional awareness metrics.
Grocery TV Inks Deal With Hy-Vee to Sell In-Store Ads Through The Trade Desk
The next generation of in-store digital ads are coming to Hy-Vee. The grocery chain has partnered with Grocery TV, an Austin, Texas-based company that has built out a network of digital screens across more than 5,000 retail stores across the U.S. The deal allows Hy-Vee to plug its in-store digital screens into that network. Advertisers...
CNBC to Unveil New Streaming Service in 2025
It looks like another linear cable channel is adding a streaming-friendly plus to its name. Variety reports that CNBC will launch CNBC+ in the first quarter of the new year, bringing the NBCUniversal-owned business network to a streaming menu near you. According to Brian Steinberg, CNBC+ will launch without any original programming, instead offering a...
KFOR Wins Free Speech Argument with Oklahoma State Department of Education
Oklahoma City NBC affiliate KFOR will be given full access to state education meetings and officials after settling a lawsuit brought against the state department of education. The lawsuit came about after Oklahoma Superintendent of Public Instruction Ryan Walters and Press Secretary Dan Isett repeatedly denied the Nexstar owned station access to board meetings and...
Omnicom-IPG’s Strong AI Front Could Protect Against a Big Tech Takeover
On December 13, 1996, Miller Beer pulled all its business out of Leo Burnett, literally overnight. Officially, it was about lackluster sales, but rumors abounded that Miller discovered a subsidiary of Burnett had taken a small project from Anheuser-Busch, and Miller was livid. Now that holding companies own a huge part of the advertising landscape,...
MAA UK Agency of the Year
One of the industry’s more hotly contested gongs, we’ll be announcing this tomorrow. In an ad world seemingly in the process of being redrawn by the merger of Omnicom and IPG it may shed some light on the prospects for the ad holding companies and the agencies that have (so far) escaped their clutches. Who … The post MAA UK Agency of the Year first appeared on More About Advertising.
Overnight Cable News Ratings: Dec. 6-9: MSNBC Has Big Monday Energy After a Slow Weekend
Friday, Dec. 6 The Five ends the week as the most-watched show with over four million total viewers. Deadline: White House with Nicole Wallace finished as MSNBC's most-watched program and OutFront with Erin Burnett was first for CNN. Those three shows repeated their victories in the Adults 25-54 demo. 25-54 Demographic (Live+SD x 1,000) Total...
MLB CMO Karin Timpone to Exit Next Year
Major League Baseball's chief marketing officer Karin Timpione is leaving her role at the end of this year, both she and MLB confirmed to ADWEEK. She has yet to announce her next move. Timpone made the initial announcement on her LinkedIn page. "Thanks [to] my league and club colleagues for many seasons of excitement --...
