Price Rite Marketplace Rolling Out Starlite Media’s Digitals
beloved neighborhood grocer known for delivering quality products at everyday low prices, will begin deploying Starlite’s state-of-the-art digital displays across all store locations The post Price Rite Marketplace Rolling Out Starlite Media’s Digitals first appeared on OOH TODAY.
Dangerous driving and objectification: Twix and Diesel ads banned by ASA
Ads for two major brands, Twix and Diesel, have been banned by the ASA. The Twix TV ad, by adam&eveDDB, was banned for encouraging dangerous driving by showing a car chase with a man doing fast, daredevil turns and casually driving off a cliff. In its defence, Twix-owner Mars said the campaign, which ran in … The post Dangerous driving and objectification: Twix and Diesel ads banned by ASA first appeared on More About Advertising.
Week of June 2 Cable News Ratings: All 3 Networks See a Primetime Upswing
Fox News was the only network to see a decline across either daypart, but still led its cable rivals.
Memphis Reporter OK After Being Carjacked in Company Car
The suspect got away with the Toyota and the camera gear inside.
Chemistry Appoints President and Chief Strategy Officer
Atlanta-based indie agency Chemistry has named Taylor Guglielmo as its new president and hired Milla Stolte as chief strategy officer, following recent private equity investment.
Publicis wins $1.7bn Mars media from WPP – adds commerce and influencers
At least WPP CEO Mark Read got his timing right: earlier this week he announced he was to step down, days before one of his biggest clients Mars announced it’s moving its media account worth $1.7bn out of WPP’s Essence MediaCom. It’s only polite to let the loser know in advance. In a wide-ranging review … The post Publicis wins $1.7bn Mars media from WPP – adds commerce and influencers first appeared on More About Advertising.
Snap Dangles Thousands in Free Ad Spend As Potential TikTok Ban Deadline Nears
Buyers say Snap is “aggressively” pitching incentives to shift budgets
Find Your Brand’s Retail Media Niche Beyond the Big Five
They're not niche because they’re irrelevant. They're niche because they go deep, not wide—and that’s exactly what certain brands need.
Week in Charts: Colgate-Palmolive Rebuilds Brands with Advertising, WPP Hits Out at Publicis Groupe’s Epsilon, and UK Broadcasters Lean into YouTube GalleryWeek in Charts: Colgate-Palmolive Rebuilds Brands with Advertising, WPP Hits Out at Publicis Groupe’s Epsilon, and UK Broadcasters Lean into YouTube
Week in Charts: Colgate-Palmolive Rebuilds Brands with Advertising, WPP Hits Out at Publicis Groupe’s Epsilon, and UK Broadcasters Lean into YouTube
In this week's Week in Charts: Colgate-Palmolive rebuilds brands through advertising, WPP hits out at Publicis Groupe's Epsilon, and UK broadcasters lean into YouTube. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Charts of the Week Read More
Out of Home global ad revenue to hit $49bn in 2025 – WOO president Tom Goddard
Out of Home global ad revenue reached $46bn – a ten per cent increase on 2023 – in 2024 with $49bn forecast for 2025, World Out of Home Organization president Tom Goddard told delegates at WOO’s Annual Congress in Mexico City last week. Goddard was addressing 650 delegates, a record number, at the annual event, … The post Out of Home global ad revenue to hit $49bn in 2025 – WOO president Tom Goddard first appeared on More About Advertising.
