For those wondering if Super Bowl 59 was going to bring new faces into the Big Game, Bosch and Droga5 are coming off the sidelines to make the push. During an announcement at CES 2025 in Las Vegas, German engineering and technology firm Bosch announced that it would be producing a Super Bowl commercial--a first...
Dollar Shave Club is striving to return to its humorous roots as it launches its first national campaign since Unilever sold a majority stake in the business to private equity firm Nexus Capital Management in 2023. The campaign's goal is to put the grooming brand "back on the map" after it effectively ended its seven-year...
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Like Alec Baldwin on SNL, “productivity” just keeps coming back in a leading role for Bionic. Our core annual planning theme for 2025 is (again) “productivity.”
Bosch will air its first Super Bowl commercial, the company announced Monday at a CES press event.
Ahead of CES 2025, Mark Marshall says Super Bowl ad talks have begun for NBCU.
Disney’s update enables brands to buy into livestreams through ad tech platforms, including Magnite.
A new Disney-Fubo venture with a combined 6.2 million subscribers in North America will trail only YouTube TV.
Among the notable campaigns for Jan. 6: Kia’s romantic New Year’s Eve stunt and MilkPEP’s appeal to gamers via a defeated boss.
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