The future of marketing lies at the crossroads of culture and commerce, where brands must seamlessly integrate into the entertainment world to stay relevant. In this episode of The Speed of Culture podcast, Matt Britton speaks with Julian Jacobs, co-head of entertainment marketing at United Talent Agency and head of UTA NY. Julian shares insights...
Selling on Walmart Marketplace presents a remarkable opportunity for e-commerce businesses aiming to enhance their reach and revenue. However, diving into this space requires meeting Walmart’s stringent seller requirements, along with the implementation of strategic practices to sustain success. Many businesses utilize a Walmart Marketplace Agency to help brands understand how to advertise on Walmart [...]
Apple Music teased Kendrick Lamar's upcoming Super Bowl Halftime Show performance with a trailer revealing a guest performance from singer SZA. The 30-second teaser, dropped on Thursday, sees Lamar talking on the phone on a football field. A line of men walking in unison can be seen at the top of the screen, alluding to...
The new administration has brought with it new social media conspiracy theories. Facebook and Instagram users in the U.S. claimed that they were being forced to follow President Donald Trump and Vice President J.D. Vance's accounts, while TikTok users hinted at an unwelcome change in the application's algorithm. Among the Facebook and Instagram users complaining...
National CineMedia (NCM), the U.S. representative of the Cannes Lions International Festival of Creativity's Young Lions Competition, has selected WhyHunger as its official non-profit partner for 2025. WhyHunger provides resources to grassroots movements working to end hunger and poverty, support sustainable community solutions, and advocate for food justice. The nonprofit will be featured in the...
It's been a busy day for CNN. On Thursday morning, the network announced a 6% reduction in staff as part of a larger pivot away from its linear business to digital platforms. CNN followed that news with a revised weekday schedule for its domestic linear product that sees prominent anchors taking on new assignments--and time...
TikTok's dramatic 14-hour shutdown in the U.S. has left some advertisers grappling with a noticeable dip in user engagement, impacting campaign performance. In a memo sent to advertisers this week and reviewed by ADWEEK, TikTok stated that the app is available to "the majority of U.S. users" but warned of "temporary instability" that could affect...
International Hire: CBS News announced that Anna Coren has joined the network as a foreign correspondent based in Hong Kong. Coren was most recently at CNN, where she was an anchor and international correspondent. During her 17-year CNN tenure, she covered the war in Afghanistan, the Hong Kong protests, Australia's catastrophic bushfires, and the Thai...
The general interest publisher Newsweek, which turns 93 years old next month, generated $90 million in revenue at a profit margin of 20% last year, the clearest evidence yet of the commercial turnaround afoot at one of the most historic news organizations in the U.S. The 2024 revenue alone more than quadruples the sales Newsweek...
Ad Age is counting down to Super Bowl LIX. In the weeks leading up to the game, which will air on Fox on Feb. 9, Ad Age will bring you breaking news, analysis and first looks at the high-stakes Big Game commercials—all in our Super Bowl newsletter. Sign up right here to get them via email. [...]
