McDonald’s retires some diversity goals in latest corporate retreat
McDonald’s, the world’s largest restaurant company, announced that it will no longer set “aspirational representation goals.”
Meta’s Zuckerberg adds UFC’s Dana White, two others to board
Meta elected three new directors to its board, including Ultimate Fighting Championship CEO Dana White.
How Michael Kassan’s 3C Ventures Is Showing Up at CES
Michael Kassan helped put the Consumer Electronics Show (CES) on the map, and now he's back with a new company to help usher in the next wave of the conference. While Kassan has been going to the show for close to 40 years, he started speaking and bringing in high-powered thought leaders roughly 18 years...
Publicis Groupe chief diversity officer exits amid cuts to DEI team
Publicis Groupe implemented cuts within its diversity, equity and inclusion teams.
Paramount Builds Out “Unified Video Ad Product” as Channel 5 Revamps Streaming Service
Last year saw a push among European broadcasters to revamp their streaming (BVOD) services, most notably French broadcasters TF1 and M6 launching new BVOD offerings designed to boost their digital revenues. Entering the new year, further transitions are on the horizon, and UK-based Channel 5 looks set to be the next broadcaster in line for [...]
Watch Congress Certify Donald Trump’s Election Victory
President-elect Donald Trump's victory in the 2024 election was officially certified by Congress earlier today. Vice President Kamala Harris presided over the joint session, which all the major news networks covered live. In a joint session of Congress, Vice President Kamala Harris begins the process of certifying Donald Trump's 2024 presidential election win. More: https://t.co/Vja2O6eAQ9...
Silk Ads Tap into Musical Comedy Stylings of TikTok Star Carter Vail
A guitar-strumming TikTok star with a sketch-comedy vibe makes his brand endorsement debut for Danone's Silk, barging into people's daily routines to break them out of their milk habit. The campaign, under the "Feelin' Planty Good" banner, continues the milk substitute's music-driven marketing. Silk created a 2024 Super Bowl streaming spot with Jeremy Renner, his...
Sinclair Names Jon Kramer GM of Wisconsin Station
Jon Kramer has been named vice president and general manager of Fox affiliate WMSN in Madison, Wisconsin. Kramer has been the station's general sales manager since 2019. "Jon's extensive expertise in developing innovative advertising strategies and his proven track record in maximizing revenue make him the perfect choice to lead WMSN Fox 47," said Rob...
NBCU Supersizes Super Bowl Ad Offerings and AI Capabilities Ahead of 100th Anniversary
NBCUniversal will turn 100 in 2026, and ahead of its anniversary, the company is announcing a slate of new advertising features and AI capabilities, including an updated ad model for live events such as the Super Bowl. Today at the Consumer Electronics Show (CES), NBCUniversal previewed its future of full-funnel advertising and unveiled new engagement...
Why Disney’s Major Fubo Deal Is About More Than a Sports Streaming Legal Battle
The Mouse House is expanding, with Disney combining its Hulu + Live TV business with Fubo, but the streaming TV deal may be about way more than settling a legal battle over Venu Sports. Today, Disney announced its deal to combine its Hulu + Live TV business with Fubo, creating a combined virtual multichannel video...