wwp road to 2025
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Beyond Omnichannel: Why 2025 Demands a New Playbook for Customer Service
For years, we’ve talked about omnichannel like it’s the holy grail of customer service. And a decade ago, it was. Bringing together call centers, chatbots, and emails into one seamless experience? That was groundbreaking. But today, it’s the bare minimum. Customers don’t just expect seamless—they demand intuitive. As we step into 2025, the winners in [...]
Publicis hires former Omnicom exec as chief commercial officer
Geoff Calabrese had been with Omnicom Media Group for 15 years.
New AI-powered measurement tool connects media quality with campaign outcomes
IAS product launch is a bright spot for the company amid sale rumors, insider trading suit and chief financial officer departure.
Adtech M&As Have Skyrocketed. What Else Is in Store for 2025?
The digital advertising industry had a lot to celebrate in 2024, as much of the uncertainty brought on by the pandemic was in the rearview mirror. Tech giants saw a spike in ad revenues: While Google's ad revenue jumped more than 10% year over year, Meta saw a sales increase of 19% over the same...
AI and marketing—why human creativity still leads in a tech-driven world
Technology can unlock actionable data, but human creativity drives meaningful impact throughout the creative lifecycle.
Creator and influencer trends brand marketers need to know about right now
Amelia Dimoldenberg teams up with Bumble for a year-long content series, ESPN launches a TikTok influencer push—and more.