In this episode of the Brave Commerce podcast, hosts Rachel Tipograph and Sarah Hofstetter chat with Michelle Crossan-Matos, chief marketing officer at Ulta Beauty. Michelle shares how her career journey from Procter & Gamble to Samsung and now Ulta has shaped her innovative approach to retail marketing. With insights on blending agility, customer-centricity, and brand-building...
Disney went live at CES in Las Vegas, unveiling an ad certification for live entertainment and sports, as well as biddable deals for the latter via its ad server. The first demand-side platforms to earn the new certification from Disney are Google Display & Video 360, The Trade Desk, and Yahoo DSP, while Magnite is...
The automaker has expanded the digital retailing program to 54 U.S. markets.
WPP is mandating its employees return to the office four days a week, according to an internal memo from the holding company’s CEO, Mark Read.
W+K Portland will again lead DoorDash’s Super Bowl creative following 2024’s award-winning “DoorDash All the Ads” stunt.
Doubt that this one was in the plan. Nationwide is departing New Commercial Arts after its sale to WPP agency Ogilvy. The mutual, which recently took over Virgin Money, has shortlisted Mother, Neverland and Leo Burnett with the latter suggesting that a network agency relationship wasn’t the problem. Nationwide chief customer officer Catherine Kehoe says: [...]
Grey London has won some welcome new business: Tourism Ireland which moves from Publicis after 13 years. The switch follows a statutory seven year review. Tourism Ireland director of marketing Aidan Power says: “We are delighted to announce the appointment of Grey London as our new creative agency and strategic partner. They have extensive experience [...]
The move to remove the system that was set up in 2016 to combat viral hoaxes aligns Meta more closely with Elon Musk’s X.
PepsiCo’s Lay’s brand is introducing its All Dressed flavor, popular in Canada, to the U.S.
Geoff Calabrese has left Omnicom and will join Publicis Groupe as the holding company's chief commercial officer. Calabrese, who was most recently chief executive officer of North America Investment at Omnicom Media Group, will oversee client commercial engagements across new and existing partnerships, and will be responsible for the development and delivery of commercial agreements....
