Meta's challenger to X, Threads, is finally introducing ads in its mobile app in the U.S and Japan, marking a key step in its push to monetize its platform. Starting today, a small group of advertisers will begin testing ads in the Threads feed, with a broader rollout expected in the coming months, according to...
TikTok is back online after a half-day outage on Jan. 19, but its reinstatement has left global brands in legal limbo. As companies reassess their TikTok strategies, concerns are mounting over whether U.S.-based entities can legally manage international brand accounts--creating fresh uncertainty in the wake of the Supreme Court's divest-or-ban law. At advertising agency Pereira...
Homes.com, which launched its brand during last year's Big Game, will return to Super Bowl 59 with two 30-second spots. The sibling company to Apartments.com--both are under the corporate umbrella of CoStar Group--has again enlisted celebrities for its commercials, though agency RPA is keeping this year's talent under wraps. "This new work will build on...
While the global community might know and love director David Lynch for cult classics like Twin Peaks, Mulholland Drive, and the original Dune, adland knows and loves him for way more. Because while the populus might not realize, Lynch--the lifelong creative that he was--also had an incredible, impactful career in advertising. Pablo Picasso once said,...
Among the notable campaigns for Jan. 24: Hyundai channeling Blondie and Maison Perrier Chic’s luxurious Dry January mocktail ads.
In this week's Week in Review: ICO gives green light to 'consent or pay', Blavatnik pours fresh investment into DAZN, and CNN announces fresh staff cuts. Top Stories UK's Data Regulator Gives 'Consent or Pay' the Go Ahead The Information Commissioner's Office, the UK's data protection authority, on Thursday released new guidance giving the green [...]
Progressive Insurance will not return to the Super Bowl this year, ADWEEK has learned. A spokesperson for the insurance giant confirmed it will be skipping this year's Big Game, stating that it has no plans to advertise. Progressive aired its first Super Bowl ad in 2024, during the overtime match between the Kansas City Chiefs...
All mammals have hair or fur of some type, but only humans (and perhaps some animals with bad allergies) have a fraught relationship with theirs. Many of us go through elaborate means to remove our pubic hair--but not Kiehl's. The cosmetics brand has taken a reverse approach, going through elaborate means to restore pubic hair...
Tools of the Trade is a feature to highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair of headphones....
Allen Media station WTVA in Tupelo Mississippi said that the station owner has reversed its decision to stop producing some weather forecasts locally and lay off staff. The NBC and ABC affiliate referenced community reaction to the original news that the station group would hub its weather forecasts in Atlanta and lay off meteorologists, saying,...
