Publicis Groupe has filled its chief diversity officer role in the U.S. and unveiled a new DEI strategy, after Geraldine White was removed from the position at the end of last year. Tiffany Edwards has been promoted to the role of chief impact and equity officer in the U.S., according to an internal memo to...
Yesterday (Jan. 27), McDonald's announced that its chief marketing officer (CMO), Tariq Hassan, resigned. The fast food giant's USA president, Joe Erlinger, posted a message on the company's site announcing the leadership change. The note states that Hassan, who led marketing at McDonald's since 2021, resigned shortly after the holidays. Alyssa Buetikofer, McDonald's CMO of...
Contrary to popular belief, audiences actually paid more attention to ads during the election, according to new data from The Wall Street Journal. In October, The Journal offered advertisers a performance guarantee for any qualified campaign that ran during a four-week window coinciding with the U.S. presidential election. Between Oct. 15 and Nov. 15, all...
McDonald's longtime chief marketing and customer experience officer Tariq Hassan announced his resignation this week. His role will be filled by Alyssa Buetikofer, current CMO of McDonald's Canada, from Feb. 15. According to internal data, 90% of the U.S. population visits the fast-food chain every year, making it one of the biggest marketing briefs in...
The Super Bowl may be the ultimate stage for advertisers, but don't expect this year's commercials to earn the moniker "AI Bowl." Four industry experts told ADWEEK that, despite AI's growing influence in marketing, most brands are likely to lean on tried-and-true methods--celebrity cameos, humor, and emotional storytelling--for fear of igniting the ire of audiences....
Cast your mind back to 2006. Apple's iPhone hadn't been released yet. YouTube appeared just a year earlier. Facebook and MySpace were the largest social media platforms. Yet despite the nascent state of the social internet, Frito-Lay's Doritos was ready to hand the reins of its Super Bowl 41 ad over to creators, inviting them...
Though the Super Bowl is more than a week away, Fox may already have its MVP in Jeff Collins. Fox's president of advertising, sales, marketing, and brand partnerships took the position in early 2024 following the retirement of Marianne Gambelli, who was exiting after more than 40 years in the industry. The incoming ads chief...
Long, long ago--back in March 2023--Bill Gates declared that the "Age of AI" had begun. Artificial intelligence technology, the Microsoft co-founder announced, would soon prove as revolutionary as the internet or PCs. Almost two years later, one thing's for certain: We're firmly in the Age of AI Buzz. Since OpenAI caused a stir with ChatGPT...
[Sensitive content: This article mentions suicide. Help is available through the 988 Suicide & Crisis Lifeline in the U.S. by calling or texting 988 or the CALM helpline in the U.K. at 0800 58 58 58]. In a collection of home videos, a girl named Evelyn grows up. She learns to ride a bike, opens...
Rocket Companies is continuing its brand refresh with an emotional Super Bowl 59 ad. Created by Mirimar, the fintech platform released a 15-second preview of its upcoming spot, which begins with a pregnant woman touching her belly and saying, "let's get you home." The ad then shows a montage of children and new parents sharing...
