In this week's Week in Charts: the looming TikTok ban threatens SMEs, news content goes unmonetised, and kids content spending faces declines, along with the latest industry share price movements. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the [...]
US media giant Comcast has announced the launch of Universal Ads, a new buy-side offering which it says will give advertisers of all sizes access to TV inventory across many of America's largest providers, including NBCUniversal, Warner Bros. Discovery, Paramount, Fox Corporation, and Roku. Universal Ads will include a free self-serve ad buying tool, Universal [...]
EX.CO, an online video platform, is expanding its ad server to support auctions in connected TV and digital OOH, the video tech firm announced on Monday. The update sees the company expand its ad serving capabilities beyond online video, enabling media owners to to run automated ad auctions in CTV and DOOH environments. Analyst forecasts [...]
Managing multiple advertising campaigns can feel like a juggling act, especially for agencies working across diverse clients. That’s why we’re thrilled to announce AdQuick’s DSP Operations Hub, a game-changing view designed to simplify campaign management, enhance efficiency, and boost results. Key Features Our DSP
2024 saw a pronounced uptick in legacy media journalists striking out on their own, starting with MSNBC's Mehdi Hasan and culminating with CNN's Chris Wallace. Now, Piers Morgan kicks off what will likely be a wave of similar announcements in 2025. On Wednesday, the host of Piers Morgan Uncensored revealed to Sky News that he...
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This is TVNewser's basic cable network ranker and cable news report for the week of Dec. 30, 2024. The cable news nets showed some life during the holiday period as New Year's Eve coverage and two breaking news situations led to an increase in viewership compared to the previous week, which included the Christmas Day...
MSC Cruises, the world's third-largest cruise line, will make its Super Bowl debut Feb. 9 with a mix of European style and American comfort. The 60-second ad will star two yet-to-be revealed celebrities traveling on the cruise line's upcoming flagship MSC World America. The work is being created with independent agency Highdive, which is no...
