Legacy Outdoor Acquired Premier Outdoor Assets from Midwest Media Group
Midwest Media felt that the timing was right for them to The post Legacy Outdoor Acquired Premier Outdoor Assets from Midwest Media Group first appeared on OOH TODAY.
– On This Day: January 10th
The Subway system in New York City, where Geopath is based, is not only the largest system in the US, but also the largest in the world, followed by the S The post – On This Day: January 10th first appeared on OOH TODAY.
KXAN Reporter Ryan Chandler to Join NBC News
KXAN reporter Ryan Chandler is joining NBC News as a Texas-based correspondent. Chandler is the Austin Texas Capitol Correspondent for the Austin, Texas Nexstar owned NBC affiliate. "Follow your dreams, kids: this week I am so grateful to join @nbcnews as a correspondent - based in Texas and reporting nationwide @todayshow @nbcnightlynews @nbcnewsnow @msnbc," Chandler...
LA wildfires—how the city’s ad industry is coping with the disaster
The LA wildfires have taken a logistical and emotional toll across the epicenter of advertising production.
GroupM CEO Brian Lesser Lays Out His Plan for the Agency Giant’s Future
GroupM chief executive officer Brian Lesser is in a "massive hurry" to advance the agency's business. After re-helming the role in September, the CEO discussed his new role and priorities for the media agency giant with ADWEEK executive editor Alison Weissbrot at ADWEEK House during CES. The discussion was Lesser's first public interview since joining...
Amazon Is Reportedly Exploring Investments in Original News Programming
There may be a new kid on the news media block. Variety reports that Amazon is exploring investments in more original news programming on its Prime Video platform. Those discussions follow the streaming giant's first-ever newscast Election Night Live with Brian Williams, which streamed globally on Nov. 5, 2024. An Amazon spokesperson declined to comment...
Next Is Now Women’s Sports Docuseries Wants More Brands on Its Team
Getting women's sports a larger share of overall sports coverage is a team effort, and Religion of Sports, Ensemble, Deep Blue Sports + Entertainment, and Roku have combined forces to attack that goal. This week, the group announced its launch of the Next is Now women's sports anthology docuseries on The Roku Channel later this...
Marisa Thalberg to Head Marketing for the New Combination of JCPenney, SPARC Group
JCPenney and SPARC Group joined forces to form Catalyst Brands, a new combination of iconic retail brands uniting Aeropostale, Brooks Brothers, Eddie Bauer, Lucky Brand and Nautica with JCPenney and its exclusive private brands, which include Arizona, Liz Claiborne, and Stafford. The new company also revealed that it sold off the U.S. operations of Reebok...
Marketing Strategies to Increase Your Brand name’s Presence
Image source : freepik In a significantly open market, standing apart is important for any type of service. One effective approach is to produce calculated partnerships that boost both online and offline presence. As an example, the website Pinco supplies beneficial understandings on exactly how to structure innovative and data-driven advertising and marketing projects, which [...]
9 Essential Tips for Finding a Reliable Branding Agency
Branding is everything. Your brand is the face of your business, representing who you are, what you stand for, and how customers perceive your company. Finding a reliable branding agency can make a significant difference in the development of your brand identity. However, with so many agencies available, it can be overwhelming to choose the [...]