It Takes A Village Collective’s Chloë Davies on learning from her mother’s legacy
The ITAV founder and CEO writes about grace, staying present and how to balance career and family.
Why Gen Z values brand impact over authenticity
It isn’t whether a brand is real, but whether it’s felt.
The top 5 celebrity brand collabs you need to know about right now
Ad Age’s take on the hottest celebrity marketing moves of the past month.
Apple vs. Samsung—how the smartphone marketing battle is shifting toward AI
As smartphone hardware innovation stagnates, Apple and Samsung are touting AI-powered software upgrades, but consumer response has been tepid.
Amazon spent $21 billion on ads and promotion in 2024 (That’s $679 every second)
Amazon spent $21 billion on advertising and promotion in 2024. Ad Age tallies ad spending over the 30 years since Amazon opened for business in 1995.
20 brands catching Gen Z’s attention right now
How New Balance, The Gap and others made gains with Gen Z buyers.
How to Segment Audiences for OOH Campaigns
Learn how to effectively segment audiences for out-of-home advertising campaigns to improve targeting and maximize impact. The post How to Segment Audiences for OOH Campaigns appeared first on Blip Billboards.
How Gaming Influences Consumer Behavior: Insights for Marketers
When computer and online games started, developers and users were interested in entertainment. It didn’t take long before companies discovered the potential of using games to create brand interaction and engagement. Today, mobile, computer, and console games significantly influence buyer behavior. Brands use unique hooks to sway buyer behavior and persuade them towards certain products. [...]
Business Opportunities in Puerto Rico
Puerto Rico is emerging as a prime destination for entrepreneurs, startups, and investors looking for new business opportunities. With its strategic location, attractive tax incentives, and skilled workforce, the island offers a business-friendly environment while maintaining the advantages of being a U.S. territory. Whether you are looking to start a tourism venture, invest in real [...]
The World Record for Most Law Firms on a Single Billboard
ADSQUIRE, the leading provider of digital marketing solutions for law firms, has officially broken the world record for the most law firms featured on a single billboard The post The World Record for Most Law Firms on a Single Billboard first appeared on OOH TODAY.