Brands are under pressure to produce more relevant content, faster, across more platforms. To meet that demand, Dentsu and Adobe are rolling out Adobe GenStudio Dentsu+, an AI tool designed to help brands scale content production without ballooning costs. Launched last year, GenStudio integrates applications from Adobe Experience Cloud, Adobe Creative Cloud, and Firefly's AI...
When consumers want realism, positivity can be pushed so far that it becomes ineffective
In this edition of Ad Age Datacenter Weekly: Super Bowl commercial likability, what DeepSeek means for marketers, macroeconomic news and data in a nutshell, and more.
Agency news to know this week including Alaska Air Group’s roster, Terri & Sandy’s anti-holding company take and more.
7 practical ways to evolve your marketing model for AI.
Gritty’s retail play and Glossier’s buzzy event—plus, why it was a bad week for Olly and Lay’s.
Reese’s and Erich & Kallman on the 2025 Super Bowl campaign for the new Chocolate Lava Big Cup.
The league is teaming up with over 150 creators—including several from outside the U.S.—to capture content surrounding the Super Bowl.
JCDecaux, Firefly, Lindmark, Adams, OUTFRONT, Clear Channel, Whistler Billboards, Brooklyn Outdoor, Vector Media, Posterscope, and more - be the first to congratulate these OOH movers! The post OOH Moves Today – 62 Moves This Week first appeared on OOH TODAY.
The 2025 OOH Media Conference... Act now to lock in early bird pricing and save on your conference registration before the February 28, 2025 deadline The post Big Brands To Boston! Who’s Taking The Stage at OAAA’s 2025 OOH Media Conference first appeared on OOH TODAY.
