BBDO changes its positioning—behind the strategy and new mantra
Move marks the first public-facing shift since leaders Nancy Reyes and Chris Beresford-Hill joined the shop last year.
How our billboards can make your business leap for joy
Have you ever been so happy you jump for joy? The success a billboard can bring your business will make you leap. The post How our billboards can make your business leap for joy first appeared on Billboard Media.
MullenLowe replaces Bullard with global CD Rodriguez
IPG’s MullenLowe has named Carlos Andrés Rodríguez as its new UK ECD. He replaces Nicky Bullard, who announced her departure last week, and will assume her responsibilities as group CCO but with the title of UK ECD, reporting to chairman Tom Knox. The move is billed as a promotion for Rodríguez, who reported to Bullard [...]
Hybrid Solutions and Consolidation to Shape Identity Space This Year
The identity landscape was dominated by Google announcements last year, centring on a cookie U-turn that left an uncertain roadmap for 2025. After years of delays to Google’s plans to phase out third-party cookies, the tech giant said it would instead allow Chrome users to choose their preferred cookie settings. But with an uncertain timeframe [...]
Mexico’s deadly Coca-Cola addiction
and then this happens a few days ago You have to love how things work in this universe!
The Illusion of Control: Why Hard Work Isn’t Enough (And Never Was)
“Wake up early. Hustle. Manifest. Work harder than everyone else, and you’ll make it.” That’s what they tell us. That’s what we’re sold. But let’s be real—if success were just about hard work, billionaires wouldn’t be trust-fund babies, and single moms working two jobs wouldn’t be drowning in bills. Yet, we keep believing the myth. [...]
In Latest Key Marketing Hire, Starbucks Taps Cheryl Gresham to Lead North America
After a challenging few years for Starbucks, there's been another change at the top of its marketing department. The coffee chain has hired Verizon Value's chief marketing officer (CMO), Cheryl Gresham, as its svp, North America marketing. Gresham announced the news on LinkedIn, saying she would now be responsible for finding "innovative ways for marketing...
New Study Reveals the Impact of Relevant Advertising in Cultural Moments
There's no need to pontificate about the power of relevant advertising in live moments; the numbers speak for themselves. New research from Magna, the media intelligence and investment unit within IPG Mediabrands, and Sightly, a real-time marketing intelligence and activation company, quantifies the impact of aligning brands with real-time trends during media campaigns. In the...
Orkin Turns Termite Damage Into Fine Art For Category-Defying Campaign
Swarms of termites--those never-sleeping, constantly-gnawing creepy crawlies--cause $5 billion in damage to American properties each year, per bug experts. And what the tiny pests leave behind is destruction, no doubt, but on closer look it's also...beautiful? Orkin, in its latest category-defying work, launches a new campaign called "Chewed Art" that turns images of termite damage...
How agencies can become valued brand partners instead of interchangeable vendors
Four ways agencies can escape the generic positioning they warn clients against.