How One Agency is Reimagining How Influencer Marketing Drives Results  

This post was created in partnership with Linqia One influencer agency based out of San Francisco, Linqia, has built a proven framework to help brands scale their influencer strategies and show meaningful results. According to Linqia's CEO Nader Alizadeh, a different approach is required to avoid falling victim to the sea of sponsored content sameness...

By |2025-01-10T08:57:01-08:00January 10th, 2025|News|Comments Off on How One Agency is Reimagining How Influencer Marketing Drives Results  

Outback Steakhouse’s Unhinged Ad Is Packed With Family Drama

A staycation can be a relaxing and affordable way to recover from the stress of holiday travel, but it's a recipe for disappointment in an unhinged ad for Bloomin' Brands restaurant chain Outback Steakhouse. Created by agency Mischief @ No Fixed Address, the 30-second spot begins as a fairly conventional promotion for the chain's latest...

By |2025-01-10T07:24:18-08:00January 10th, 2025|News|Comments Off on Outback Steakhouse’s Unhinged Ad Is Packed With Family Drama

Production House R+C Expands as Agency Brass, Hires Pierre Lipton as CCO

Production company R+C has rebranded as creative agency Brass and hired former McCann and 360i creative leader Pierre Lipton as chief creative officer. By expanding as an agency, Brass aims to work directly with clients to affect strategy and the creative process from the beginning, CEO Sean Gately told ADWEEK. Whereas some agencies have opened...

By |2025-01-10T07:24:17-08:00January 10th, 2025|News|Comments Off on Production House R+C Expands as Agency Brass, Hires Pierre Lipton as CCO

An Edible Laptop / Être original, c’est pas du gâteau!

THE ORIGINAL? Lenovo ThinkPad « 30 years anniversary » – 2022 Watch the TV Commercial Click the image to enlarge Source : CB News Agency : Brainsonic Paris (France) LESS ORIGINAL SCC France « 50 years working in tech » – 2025 Watch the TV Commercial Click the image to enlarge Source : Linkedin SCC Agency : The Pill by [...]

By |2025-01-10T06:07:31-08:00January 10th, 2025|News|Comments Off on An Edible Laptop / Être original, c’est pas du gâteau!

Disney Unveils New Ad Tools as Streaming Ad Reach Tops 157 Million

Disney unveiled a host of new and expanded tech solutions at its fifth annual Global Tech and Data Showcase in Las Vegas yesterday, while also announcing that the global monthly average reach of its streaming platforms (Disney+, Hulu, and ESPN+) topped 157 million over the past six months. Rita Ferro, Disney's global advertising president, said [...]

By |2025-01-10T06:07:30-08:00January 10th, 2025|News|Comments Off on Disney Unveils New Ad Tools as Streaming Ad Reach Tops 157 Million

The Sell-Side View: Q&A with Kleinanzeigen’s Anna-Lena Mikoteit-Zerb

This month, Anna-Lena Mikoteit-Zerb (formerly Head of Digital at Bauer Media Group) joined Kleinanzeigen, Germany's online marketplace for second-hand goods, as Head of Advertising. The company's focus on 'recommerce' aligns closely with her work in IAB Europe and the German Digital Economy Association (BVDW), where she leads the Sustainable Digital Advertising Lab. In this edition [...]

By |2025-01-10T06:07:29-08:00January 10th, 2025|News|Comments Off on The Sell-Side View: Q&A with Kleinanzeigen’s Anna-Lena Mikoteit-Zerb

Chip War 

A new world order is emerging, shaped by an unseen yet critical resource: semiconductors. These tiny microprocessors power nearly every aspect of modern life, from computers and smartphones to cars, refrigerators, and even advanced military technologies. Director: Nicolas Vescovacci

By |2025-01-10T04:51:56-08:00January 10th, 2025|News|Comments Off on Chip War 

DIDDY: MONSTER’S FALL

Disgraced hip-hop mogul, Sean ‘Diddy’ Combs could no longer buy his way out of trouble when a September 2024 grand jury indicted Combs on a racketeering conspiracy including sex trafficking, forced labor, and bribery. No bail meant jail. Diddy’s swift fall from grace when Combs’ legal troubles exploded when he was sued by his ex-girlfriend [...]

By |2025-01-10T04:51:55-08:00January 10th, 2025|News|Comments Off on DIDDY: MONSTER’S FALL
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