13 creative campaigns to know about today
Among the notable campaigns for Jan. 31: four Super Bowl spots along with new campaigns for Angry Birds, Heinz U.K. and Major League Soccer.
Chuck Todd Departs NBC News for ‘New Projects’
After more than 14 years in the NBC News family, Chuck Todd informed his colleagues on Friday that he would be departing the network. "There's never a perfect time to leave a place that's been a professional home for so long, but I'm pretty excited about a few new projects that are on the cusp...
Here’s the Roundup for the Week Ending January 31
So that was the longest January to ever January. Let's celebrate since you're still standing, or at least I assume you are since you're reading this! Happy Friday to all who celebrate. In this week's edition of stories we didn't post for one reason or another, we see more interest around AI and how it...
Watch Booking.com’s Muppet-filled Super Bowl spot
Booking.com will have Muppets such as Miss Piggy and Kermit the Frog in its Super Bowl spot.
Tools of the Trade: Michael Sotelo of Alma DDB
Tools of the Trade is a feature to highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair of headphones....
Paramount Eyeing Settlement With Trump Over CBS News Lawsuit
CBS News is the latest media organization seeking to settle a legal case brought by President Donald Trump. The New York Times reports that the network's parent company, Paramount Global, is in the midst of discussions with President Trump's legal team to settle a $10 billion lawsuit filed prior to the election in October. Settling...
Booking.com Super Bowl Ad Lets Muppets Take Manhattan or Anywhere Else
If you want to sell a product during the Super Bowl, a celebrity might work. If you're looking to sell travel, however, book a Muppet. Booking.com unveiled its fourth-consecutive Super Bowl ad with The Muppets at the center of its "something for everyone" travel lodging strategy. In the 30-second spot running during the fourth quarter...
Post Malone and Shane Gillis Rescue a ‘Lame’ Party in Bud Light’s Super Bowl Ad
Bud Light hopes its Super Bowl 59 ad will bring some "Big Men on the Cul-De-Sac" (BMOC) energy to the Big Game. Musician Post Malone, comedian Shane Gillis, and former quarterback Peyton Manning front the spot, which shows the trio leveling up an underwhelming Big Game garden party with the addition of grilled meat and...
The WIR: ITV Considers Studios Merger, Google Rolls Out MMM for All, and Channel 4 CEO Calls for Stronger Social Media Regulation
In this week's Week in Review: ITV enters early talks with RedBird IMI, Google launches its MM product for all marketers, and Alex Mahon calls for more promotion of PSB content online. Top Stories ITV Reportedly in Early Talks Over Production Merger with Redbird IMI UK broadcaster ITV is reportedly in early stage talks about [...]
HexClad Super Bowl Ad Makes Gordon Ramsay Cook for Pete Davidson and Other Aliens
The debut HexClad Super Bowl ad isn't about its star and brand co-owner Gordon Ramsey, his comedic foil Pete Davidson, or whether or not celebrities are aliens. It's about convincing more than 100 million consumers to spend a bit more on cookware once, then perhaps never again. For those unfamiliar with HexClad, it was founded...