Congratulations to Costa Coffee for brewing up success and bagging themselves the first Campaign of the Month title of 2025. The post A well-deserved coffee break is due – Costa Coffee wins Campaign of the Month. first appeared on Billboard Media.
Some campaigns frankly take our breath away and make us want to put down our pens (yes, we still write ideas with pen and paper), thinking, “Now that is setting the bar high.” We’ve compiled the 5 ads that had the biggest impact on us—the ones that inspire us and, let’s be honest, make us a little [...]
Amazon’s Grade and Resell program offers shoppers the opportunity to purchase high-quality used items at discounted prices. Through a rigorous inspection process, Amazon categorizes returned or surplus products into grades like “Like New,” “Very Good,” “Good,” and “Acceptable.” This process not only benefits consumers looking for bargains but also promotes sustainability and enhances Amazon’s market [...]
Sustainability isn’t just a trend—it’s a movement shaping industries worldwide, and advertising is no exception. As consumers become more eco-conscious, brands are following suit, weaving sustainable practices into their campaigns. Green advertising is emerging as a key player in connecting with audiences who value environmentally friendly approaches. Let’s dive into the rise of sustainability advertising, [...]
You’ve spent years perfecting a new product or service. You’ve spent months putting together all the building blocks to ensure its launch is a success. The worst thing that could happen is that all that hard work is rendered dead on arrival. But only poor campaign planning can guarantee poor awareness or purchase levels. In [...]
Why is Gas Station Advertising So Effective? These days, advertisers are struggling with gaining attention from a target audience that is already trained to tune them out. Every media form comes with its own set of challenges for reaching a captive audience. However, one thing we can be sure of is that regardless what route [...]
Now is the time to shout your messaging from the rooftops! Or at least outside of the home. Digital out-of-home (OOH) marketing endeavors are growing— after a significant dip in 2020, DOOH ad revenues are increasing exponentially. By 2025, global revenue is predicted to hit $25 billion. As the world continues to open back up, [...]
We're only 10 days into President Donald Trump's second administration, and the flurry of activity within the White House has set the country on its ear. Which is exactly why Alex Wagner is ready to listen. The MSNBC anchor is spending Trump's first 100 days back in the Oval Office criss-crossing the U.S. to uncover...
Geico, one of the nation’s largest auto insurers, has launched a review to expand its creative agency roster, Ad Age has learned.
Fintech company Fiserv's Clover brand has a named Tabitha Brown as its first chief empowerment officer. The creative visionary, entrepreneur, and Emmy Award-winning TV personality will work with Clover's small and midsized business customers as an advocate and ambassador. Fiserv said that although the 33 million SMBs in the U.S. account for nearly 48% of...
