Despite headline-grabbing moves, such as Walmart’s recent partnership with OpenAI and the integration of PayPal Payments into ChatGPT, agentic commerce is still in its nascent stages. But that doesn’t mean it’s too early for retail media networks to prepare for a future of AI-driven commerce, says Jeff Cohen, chief business development officer at omnichannel commerce [...]
From Stranger Things to Statue Shakeups--these are the top 10 OOH creative executions that came to our attention last week! The post OOH Best Creative Last Week Today first appeared on OOH TODAY.
The Daily Mail deals with AI overviews; pause ads are the new hotness; and YouTube fights back against ad blockers. The post The Daily (Mail’s) Dose Of Medicine; No Time To Wait On Pause Ads appeared first on AdExchanger.
Paramount Skydance, which officially turns 100 days old this week, released its first post-merger quarterly earnings report on Monday. The post Paramount Skydance Merged Its Business – Now It’s Ready To Merge Its Tech Stack appeared first on AdExchanger.
Clear positioning, smart strategy, and the courage to take calculated swings. Challenger brands don’t wait for permission. They set the pace. The post Why Modern CMOs Should Lead with Challenger Brand Thinking appeared first on The Loomis Agency.
The deal is expected to close in January.
At ADWEEK’s Brandweek conference in Atlanta, the music icon Ludacris and Tony Ressler, Atlanta Hawks owner and executive chairman of Ares Management Corporation, spoke with ADWEEK CEO Will Lee about the city’s underappreciated business potential.
This post was created in partnership with dentsu From shrinking attention spans to an endless stream of mass-scale channels, today’s brands must maneuver through an ever-evolving media landscape. A Brandweek […]
