Video Shopping Ads (VSAs) blend the captivating appeal of video content with the ease of e-commerce, revolutionizing the way brands connect with consumers and how a TikTok advertising agency would create ads for ecommerce clients. These interactive ads allow viewers to shop directly from videos, offering a seamless buying experience that enhances user engagement and boosts [...]
In just one week, Donald Trump will be sworn in to serve his second term as president of the United States. Since Trump won the U.S. presidential election, media headlines have been dominated by how he won and why, his controversial cabinet picks, and what issues he will take on as soon as he enters...
Top-ranking TikTok employees aren't the only staff members heading toward the exit as the popular app's potential U.S. ban draws near. During the second half of 2024, U.S. employee departures increased by 38% compared to the same time in 2023, according to figures from Live Data Technologies, an employment and job-change research provider. Jason Saltzman,...
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While AI is the greatest marketing story since the internet, it’s been earning a lot of bad press lately. It begins to make you think:: Does AI have a marketing problem? listen to this podcast here The Marketing Companion Podcast by Mark Schaefer
Let’s be honest: we’re living in a time when the lines between work and life are blurrier than ever. Between Slack notifications at dinner and emails marked “urgent” on Sunday mornings, the boundaries of what it means to “show up” for your job have shifted. And now, we’ve added a new twist to the story: [...]
This article first appeared in my marketing newsletter. Subscribe here to be the first one to read new posts. … TL;DR: Marketing trends will continue to shift A LOT this year… Writing about 2024 marketing trends, I focused on the Big Five of trends, including Gen Z social media, UGC-style content, AI hype going down (I was wrong) and [...]
