Annette King puts health first as she steps down from Accenture Song

Accenture Song will miss Dame Annette King, who is stepping down from her role as global lead at the network’s marketing practice. She has decided to end her 35-year career in advertising following a recent “health experience.” One of the most successful ad women of her generation, King joined Accenture Song in October 2023 as [...]

By |2025-02-03T08:30:01-08:00February 3rd, 2025|News|Comments Off on Annette King puts health first as she steps down from Accenture Song

A horse walks into a bar….Budweiser cracks Super Bowl (again)

Apparently AB InBev was planning to consign its latest Clydesdale ad for Budweiser to a regional Super Bowl spot (somewhat less than $8m one assumes) but the response to its teaser and early release now means the whole of America can stifle a tear as an especially cute nag takes centre stage. Bud’s Clydesdales are [...]

By |2025-02-03T08:30:00-08:00February 3rd, 2025|News|Comments Off on A horse walks into a bar….Budweiser cracks Super Bowl (again)

Knorr tries sexy with Ann Summers

Here’s one of the more unlikely product couplings: couples who feel like coupling on Valentine’s Day (February 14) can prepare themselves by visiting the Ann Summers shop (not usually a grocery store) at Marble Arch, London on February 7 to pick up a free ‘Knorrplay,’ described as the Unilever-owned brand’s “first aphrodisiac stock cube.” Be [...]

By |2025-02-03T08:29:59-08:00February 3rd, 2025|News|Comments Off on Knorr tries sexy with Ann Summers

MAA Reader Survey 2025: help us to help you

MAA is launching a major survey of its readership and role in the wider advertising, marketing and media community. Our core aim is to gather as much reader feedback as we can to ensure we meet and, hopefully, exceed your expectations.   Please take a few moments to complete the survey. By doing so you [...]

By |2025-02-03T08:29:58-08:00February 3rd, 2025|News|Comments Off on MAA Reader Survey 2025: help us to help you
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