OOH Best Creative Last Week Today
From Sonic to Sneakers, Ramp to Ro—here are the top 10 OOH creative executions that came to our attention last week The post OOH Best Creative Last Week Today first appeared on OOH TODAY.
Which SSP Should Media Owner’s Partner? 3 Key Considerations
OOH Media Owners are in a brilliant position to capitalize on the incredible growth of programmatic DOOH. VIOOH works with OOH Media Owners, helping them to drive incremental programmatic revenue The post Which SSP Should Media Owner’s Partner? 3 Key Considerations first appeared on OOH TODAY.
Lemma and AdXact in Strategic Partnership
converting CTV and pDOOH demand buying and planning into a cohesive and efficient process. ... opening the door to one-stop buying lanes for omnichannel offerings The post Lemma and AdXact in Strategic Partnership first appeared on OOH TODAY.
Super Bowl 2025 and AI—everything marketers need to know about how tech is showing up in Big Game ads
Some agencies are all in on AI for the Super Bowl, but brands are still hesitant to discuss the technology.
The Power of Chiropractor Marketing + Social Media Management
How Our Chiropractor Marketing Services Have Helped Ideal Health In today’s competitive healthcare landscape, having a strong digital presence is crucial for attracting new clients and staying connected with existing ones. Ideal Health Chiropractic, a respected provider of chiropractic care, sought to enhance their online visibility and connect with more people in need of its [...]
Publicis Groupe plots its course in a three-horse agency holding company race
Publicis Groupe posted 5.8% net revenue growth for 2024.
Publicis Groupe Closes 2024 With 5.8% Organic Growth
The numbers Publicis Groupe closed 2024 with organic growth of 5.8% year-over-year and revenues of EUR16 billion ($16.52 billion). Organic growth for Q4 was 6.3%, with revenues of EUR3.8 billion ($3.92 billion). The company grew in all regions last year, including the U.S. (4.9%), Europe (5.4%), and Asia-Pacific (6.3%). It also led the industry with...
‘Back to the Future’: Publicis’ Arthur Sadoun Smells Opportunity in Omnicom’s IPG Takeover
Publicis Groupe CEO Arthur Sadoun is enjoying his company's position as the world's largest advertising holding company--for now. If Omnicom's acquisition of IPG passes regulatory scrutiny, Publicis will return to its challenger No. 2 position amid the "big six," with the new Omnicom as its larger competitor. But for Sadoun, Omicom's proposed takeover of IPG...
tvScientific Raises $25.5 Million in Moves to Bring Performance Marketers to CTV
tvScientific, a CTV ad tech business specialising in measuring and managing performance advertising on streaming TV, today announced the completion of a $25.5 million Series B funding round. The round was led by investment firm NewRoad Capital Partners, alongside smart TV and streaming company Roku, as well as private equity firm Second Alpha Partners. The [...]
Bryn Caswell Moves South to Columbus to Anchor Weekend Mornings
Bryn Caswell has joined Columbus, Ohio CBS affiliate WBNS as its weekend morning anchor and reporter. She comes from WEWS in Cleveland where, according to her bio, she was the reefer reporter at the Cleveland ABC station for over two years. "It is a privilege to return home and tell the important and impactful stories...