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Sony positions itself as a “creative entertainment company with a solid foundation of technology.”
Kimberly-Clark splits global creative and media among Interpublic, Omnicom, Publicis and WPP
Kimberly-Clark, home to products such as Kleenex tissues and Huggies diapers, has overhauled its agency lineup.
9 creative campaigns to know about today
Among the notable campaigns for Jan. 13: Lufthansa’s dreamy short film and an AI-generated spot about getting guns out of the home during divorces.
Is Walmart’s Spark Logo Strong Enough to Stand on Its Own? Headquarters Thinks So.
In a consumer culture replete with brand names, only a relative handful of companies can get away with the intrepid move of leaving out their names and relying on their logos alone. Nike's swoosh and McDonald's golden arches can stand on their own, for instance. So can Apple's apple and Target's target. And, at some...
Kimberly-Clark Divides its Media and Creative Account Four Ways
Paper giant Kimberly-Clark has ended its creative and media review, awarding parts of the business to Interpublic Group (IPG), Omnicom, Publicis Groupe, and WPP. The global review kicked off in October of last year with a goal to consolidate Kimberly-Clark's agency roster as part of its "Powering Care" strategy, a $1.5 billion restructuring program. The...
KCCI Names Kristen Joyal Creative Services Director
Des Moines CBS affiliate KCCI has named Kristen Joyal creative services director. She starts February 10 and succeeds Nathan White who left the station in December 2024. "Kristen's creativity and leadership skills should help us nurture the outstanding culture and cohesiveness of our creative services team, while also helping us further elevate and amplify the...
T-Mobile’s Acquisition of DOOH Provider Vistar Media Adds to Its Ad Platforms
Telecommunications giant T-Mobile is boosting the signal of its digital out-of-home efforts with its acquisition Monday of DOOH technology solutions provider Vistar Media in a $600 million cash deal. While T-Mobile is primarily known as a wireless carrier, it has been building up its advertising offerings for quite some time, including its 2022 acquisition of...
Will Cain To Succeed Neil Cavuto on Fox News
Fox News announced a slew of programming changes on Monday, led by the news that Will Cain will be taking over the weekday 4 p.m. ET slot recently vacated by Neil Cavuto. (All times Eastern) Per Fox, The Will Cain Show will debut on Tuesday, Jan. 21--the day after President Donald Trump's inauguration. Cain plans...
Apple’s Chinese New Year Film Is a Nostalgic, Musical Love Story
It's a relatable moment: a family member offers unsolicited relationship advice during a holiday gathering that exposes a generational rift. Apple's eighth annual Chinese New Year campaign underscores the universality of that experience, while arguing that leaving yourself open to love can be magical. Director Michael Gracey, known for the 2017 film The Greatest Showman,...
Rachel Maddow and Alex Wagner Lead MSNBC’s Coverage of Donald Trump’s First 100 Days
President-elect Donald Trump has big plans for the first 100 days of his administration--and so does MSNBC. With one week to go until Trump's second inauguration, the network has unveiled an ambitious array of programming set to run from January to April. And much of it is aimed squarely at MSNBC's core demo: progressive viewers...