Given Publicis Groupe's hot streak in recent years, it's not surprising that the French agency group produced strong results in the last quarter of the year. Organic growth reached 6.3 percent year-on-year, bringing full-year organic growth up to 5.8 percent — significantly above the 4-5 percent range which Publicis forecasted at the start of last [...]
Lay’s changed Super Bowl ad plans to showcase a young farmer instead of its All Dressed flavor’s U.S. launch.
Tesco is moving on from its seven-year ‘Food loves stories’ to, well, more food love stories with ‘It’s not a little thing. It’s everything” from BBH showing how food ties families and communities together. It’s also playing around with its famous logo once more, featuring bags with words including ‘Sorry,’ ‘Loved’ and ‘Relax’ replacing Tesco. [...]
As forecast (by Messrs Levy and Sadoun) Publicis Groupe ended 2024 as the world’s biggest ad holding company with strong growth of 6.3% in Q4 helping to total 5.8% for the year, ahead of its rivals, and a market cap in excess of €26bn (1/1 in dollars.) For a while it looked as though the [...]
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The 2025 OOH Media Conference... Act now to lock in early bird pricing and save on your conference registration before the February 28, 2025 deadline The post Who’s Taking The Stage at OAAA’s 2025 OOH Conference? first appeared on OOH TODAY.
