In this week's Week in Charts: Advertisers come under political pressure from Elon Musk's X, Immediate Media embraces AI, and IAB Europe finds progress on carbon measurement. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Charts [...]
Siv Juvik Tveitnes, CEO of Schibsted Media, and Patrik Hofbauer, CEO of Telia Company. Photo: Christofer Karlsson Nordic media business Schibsted Media this morning announced it has agreed to acquire Swedish telco Telia's TV and media business TVM, which owns TV4 in Sweden and MTV in Finland. The deal values TVM at SEK Read More
Among the notable campaigns for Feb. 25: Kristen Schaal joining DirecTV’s pigeons campaign and McDonald’s 50th birthday celebrations for the Egg McMuffin.
Chairman Ian Meakins said the decision for Hein Schumacher to leave was mutual
It's been 50 years since McDonald's rolled out its iconic Egg McMuffin nationwide. To mark the breakfast sandwich's anniversary, the fast-food giant has debuted a national campaign alongside special and new offerings. Wieden+Kennedy New York is behind the campaign to reach new generations with a passion for breakfast. The first spot depicts a man "running...
Joy Reid appeared on MSNBC one last time on Monday night to anchor the final broadcast of The Reidout. Earlier in the day, the network confirmed that Reid and her 7 p.m. ET newscast would no longer be part of MSNBC's schedule in a programming overhaul that affected weekday and weekend programming. Wearing a jacket...
Today would have been Steve Jobs’ 70th birthday. What he would have made of Apple’s current behemoth status – from time to time the biggest company in the world by market value and currently busily fawning on D. Trump – we know not. Adscam’s George Parker send us this thought behind its celebrated ‘Think Different’ [...]
Two New York holiday traditions, the Macy's Thanksgiving Day Parade and Macy's 4th of July Fireworks, will remain on NBC, Peacock, and Telemundo for the next 10 years following an agreement between the retailer and NBCUniversal. The 10-year pact covers broadcast and streaming rights to the two tentpole events, a special on the night before...
Sinclair has named general managers at two of its owned and/or operated local stations. Franco Gentile has been named vice president and general manager of CBS affiliate WKRC and WSTR in Cincinnati, Ohio while Tanya Winscott was named vp and gm of Fox affiliate KMPH and CW affiliate KFRE in Fresno, California. "Tanya's deep experience...
The CEO of M&C Saatchi North America Group writes about why DEI is a fundamental driver of business success, legal equity and societal progress.
