Nextdoor Names New CRO as Part of Broader Turnaround

The social platform Nextdoor named executive Michael Kiernan as its new chief revenue officer on Wednesday, part of a broader bid from the company to reinvent itself and its advertising business under refreshed leadership. Kiernan, who first joined Nextdoor in 2018, has served as CRO on an interim basis since April. In his newly official...

By |2025-01-15T05:02:44-08:00January 15th, 2025|News|Comments Off on Nextdoor Names New CRO as Part of Broader Turnaround

TikTok Changed How Americans Shop. Brands Will Need to Fill the Engagement Void

By any metric, ByteDance's TikTok is nothing less than a phenomenal success. Launching abroad in 2016, then stateside in 2018--a latecomer to the social media platform landscape, in fact--its current 1.8 billion monthly active users (MAU) make it the fifth-largest social media platform worldwide, and by some reports the most engaging platform as measured by...

By |2025-01-15T05:02:43-08:00January 15th, 2025|News|Comments Off on TikTok Changed How Americans Shop. Brands Will Need to Fill the Engagement Void

Coors Light Super Bowl 59 Ad Finds ‘Office Space’ for a [Half] Case of the Mondays

Coors Light is throwing its latest Super Bowl party like it's 1999. That year, Mike Judge released the dark comedy Office Space about a software company employee enduring the bleak monotony of day-to-day cubicle work. When one of the lead's more chipper coworkers diagnoses his workplace complaints as "a case of the Mondays"--a phrase that...

By |2025-01-15T05:02:42-08:00January 15th, 2025|News|Comments Off on Coors Light Super Bowl 59 Ad Finds ‘Office Space’ for a [Half] Case of the Mondays

In the post-Leo world who’ll be able to show there’s money in ad creativity?

Is it news when a London creative agency CEO leaves? James Fox is stepping down at Havas after three years (mostly under then group boss Xavier Rees, newly installed at AMV BBDO) even though the agency seems to have done tolerably well in the period. Havas is now a standalone quoted agency in Amsterdam and [...]

By |2025-01-15T05:02:41-08:00January 15th, 2025|News|Comments Off on In the post-Leo world who’ll be able to show there’s money in ad creativity?

The Hidden Architecture of Desire: How Growing Up in an Ad-Saturated World Rewires Our Minds

Imagine a world where every thought, every desire, and every aspiration you’ve ever had was subtly planted in your mind—not by friends, family, or personal experience, but by carefully crafted advertisements you’ve been exposed to since birth. What if your concept of happiness, beauty, or success wasn’t truly your own? This is the world we [...]

By |2025-01-15T03:47:19-08:00January 15th, 2025|News|Comments Off on The Hidden Architecture of Desire: How Growing Up in an Ad-Saturated World Rewires Our Minds
Go to Top