How Qatar Airways is positioning its AI brand ambassador as a travel influencer
Qatar Airways is creating influencer-style content featuring its AI ambassador, Sama, on an Instagram account the airline launched last month.
The 10 most memorable Super Bowl ads of the past decade suggest recent ones were largely forgettable
Just three of the 10 most memorable Super Bowl ads from the past decade are from the 2020s, VCCP finds.
How JobStreet’s Tabletop Campaigns Drive Recruitment Engagement in High-Traffic Zones
JobStreet is one of the leading recruitment platforms in Asia, helping job seekers connect with employers efficiently. To enhance engagement and attract a larger audience, JobStreet has adopted tabletop campaigns in high-traffic zones. These campaigns strategically place advertisements in everyday environments where potential candidates spend time, increasing visibility and interaction. The concept is exemplified in [...]
Starbucks and Netflix show quality can bob to the surface
Interesting that when you’re trying to turn round an ocean liner of the company – in this case Starbucks – you turn to TV/film despite the performance marketing protagonists (most media agencies and a number of supposedly creatives ones too) turning away from the medium. Chatbots don’t inspire consumers or the troops. Starbucks could use [...]
Keoghan cracks Super Bowl for Wordspace
A dollop of Oirish usually plays well in the US and emerald islander of the moment Barry Keoghan makes his first Super Bowl appearance – for website developer Squarespace, its 11th return to the Bowl. Such website companies seem to be big consumer brands in the US, far less so in the UK. Maybe it’s [...]
Artificial Intelligence for OOH Creative Approval is Here
unveiled a preview of an artificial intelligence (AI) powered creative categorization and approval feature coming to its out-of-home (OOH) advertising platform this spring The post Artificial Intelligence for OOH Creative Approval is Here first appeared on OOH TODAY.
OOH Classifieds Today —4 New Opportunities
10 opportunities, 4 new positions — The New Year is the best time to land a new position. Be ready for 2025 --Outdoor Advertising Sales, National AE, Marketing Manager, Digital Content Mgr, Real Estate/Leasing Rep, AE, Regional Sales & Account Mgr, Graphic Designer The post OOH Classifieds Today —4 New Opportunities first appeared on OOH TODAY.
OOH News You Oughta Know Today
Swiftie Billboard, 2025 Trends & Holographic Network—read the latest headlines that should be on your radar. The post OOH News You Oughta Know Today first appeared on OOH TODAY.