Tools of the Trade is a feature to highlight the many tools that help make advertising and marketing folks successful. The tools can be anything that helps people perform at their top form, from a favorite drafting table to the best software program to a lucky pen, a vintage typewriter or a pair of headphones....
Programmatic adtech platform The Trade Desk took a rare walk down the merger and acquisition path, announcing an agreement Wednesday to acquire digital ad data provider Sincera. The transaction marks just the second publicly-announced acquisition for The Trade Desk, which scooped up identity resolution technology provider AdBrain in October 2017. "In recent years, the digital...
Sinclair said it has deals with select creditors to boost its liquidity and strengthen its balance sheet for the long-term, meaning the station group may be expecting the Trump administration to open the market up for more station acquisitions. Sinclair Television Group and certain affiliated entities have entered into a "transaction support agreement" or TSA...
ICYMI: Influential, the largest influencer marketing firm in the world by revenue, was acquired by Publicis Groupe last summer. But in an alternate universe, founder and CEO Ryan Detert never mustered the confidence to follow his instincts and build the company. Through the nonprofit Big Brothers Big Sisters of America, Detert got the guidance and...
Dallas-Fort Worth's Fox-owned and-operated duopoly KDFW and KDFI will build a new, purpose-built television studio and state-of-the-art content creation center in Irving-Las Colinas, Texas. "We are pleased to relocate to Irving in what will be a grade-A complex, and we thank Mayor Stopfer and the Irving-Las Colinas Chamber of Commerce for making this possible," said...
Brands and agencies have been seemingly unruffled about a potential TikTok ban becoming a reality in the U.S.--until now. After the Supreme Court displayed skepticism on Friday while hearing oral arguments in two cases taking aim at the legality of a ban, agencies are now seriously seeking out alternative places for their clients' media dollars....
Avocados From Mexico’s videos featuring a digital avatar of Rob Gronkowski are personalized to users via a combination of AI tools.
Reese's has some monumental, lava-related news, according to the teasers for its Super Bowl 59 commercial. The Hershey brand is returning to the Big Game for the second consecutive year. Reese's plans to run a 30-second ad, created again by agency Erich & Kallman, but has yet to share which product will be the focal...
Apple TV+ engaged in some dystopian performance art to promote the second season of its hit show Severance. On Jan. 14 at Grand Central Terminal in New York, actors Adam Scott, Britt Lower, and Zach Cherry appeared as their Severance characters in a pop-up glass cube resembling an office cubicle. They caught people's attention as...
Visions of the family huddled around Netflix this Christmas remained a dream in the mind of an SVOD giant, as the BBC dominated UK viewing for the 2024 Christmas period. According to the latest Barb data, BBC One was responsible for the 14 most-watched shows of the Christmas week (23rd-29th December), led by the Gavin [...]
