As summer turned to fall and temperatures began to drop, more people started noticing advertising for Mucinex. When asked throughout Q4 of last year if they recalled seeing or hearing one of the cold and flu medication's ads in the past two weeks, 22.8% of U.S. adults said they did, according to data analytics firm...
Sam’s Club’s agency review comes less than two years after its last one and follows the June departure of marketer Ciara Anfield.
Sinclair and NBC today announced a comprehensive, multi-year agreement that renews station affiliation agreements for all 21 of Sinclair's owned and/or operated NBC affiliates. The agreement renewals affiliations for the following NBC affiliates: WOAI in San Antonio, Texas; KSNV in Las Vegas, Nevada; WJAR in Providence, R.I.; WNWO in Toledo, Ohio; WSTM in Syracuse, N.Y.;...
The Consumer Electronics Show brings more than 135,000 people to Las Vegas every January with one big promise: to showcase the latest in cutting-edge technology. But turning those prototypes into viable business models is another story. For advertisers and marketers, part of the challenge of touring the convention center is sifting through the innovations to...
TikTok's potential removal from U.S. markets by January 19 has marketers and influencers racing to figure out how to reach the app's lucrative audience elsewhere. With 44% of Gen Alpha using TikTok in 2024, it's hard to imagine a world where this platform--a gateway of discovery (and brain rot) for millions of tweens--is suddenly gone....
Michelob Ultra’s “Play for an Ultra” recalls historic theme; non-alc Ultra Zero to appear in Big Game ad.
Creators star in videos promoting Snapchat as their app of choice in a Snap campaign that coincides with TikTok’s troubles in the U.S.
Among the notable campaigns for Jan. 15: Apple TV+’s live ‘Severance’ stunt in Grand Central Terminal and Oreo’s new online game.
RedNote, which has attracted Duolingo, is among the apps vying for brands and creators as TikTok faces a potential US ban
This is TVNewser's basic cable network ranker and cable news report for the week of Jan. 6, 2025. January has proven to be a busy news month so far, especially outside the political arena. The first full week of 2025 included former President Jimmy Carter's state funeral and the tragic Los Angeles wildfires. Both news...
