Tai Beauchamp on rethinking what it means to ‘practice wellness’
The media personality and serial entrepreneur shares her thoughts on building a business by first connecting with audiences rather than targeting them.
The Danger of Normalization: How We Went from Outrage to Shrugging It Off
“First, we are shocked. Then, we tolerate it. And before long, we call it ‘just the way things are.’ But if history has taught us anything, it’s that what is normal is not always what is right.” Think about it. There was a time when child labor was normal. When women not voting was normal. [...]
What It’s Like to QA Every Super Bowl Ad
My name is Fred Cunha, and I go to every Super Bowl but have never seen the game. For 51 weeks of the year, I serve as vice president of partnerships development at XR Extreme Reach, a role well aligned with my 25-plus years of broadcast and digital media industry leadership. It's the work I...
9 of the Biggest Super Bowl Ad Fumbles
With over 120 million eyeballs watching, the Super Bowl is an easy way for advertisers to generate national buzz. For the same reason, it's also the quickest way to crash and burn if an ad falls flat. At $8 million pop for a slot in this year's Big Game, hedging bets on a spot designed...