In this episode of the Brave Commerce podcast, Ben Galvin, senior director of omnichannel retail sales and ecommerce at Monster Energy, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the critical role of category management in today's omnichannel landscape. From the physical shelf to the digital shelf, Ben explains how the fundamentals of CPG...
In a development that's startled analysts and serves as a reminder that shorter tenures apply to CEOs and CMOs alike, consumer products giant Unilever announced that its chief executive will step down after a tenure of 1 year and 10 months. Hein Schumacher will leave the CEO's office on May 31st, to be replaced by...
White House press secretary Karoline Leavitt took a moment out of Tuesday's briefing to unveil a seismic change in press access for journalists covering President Donald Trump's administration. Going forward, Leavitt said that White House press team would oversee the press pool instead of the White House Correspondents' Association. "Legacy outlets who have participated in...
After three weeks of trending downwards, the CBS Evening News moved the ratings needle upwards during the week of Feb. 17. The reimagined newscast recorded gains in total viewers and the Adults 25-54 demo for the first time since its revamp. To make things even sweeter, it was the only evening news broadcast to record...
ABC News' Good Morning America remained the most-watched morning news broadcast for the second week in a row for the week of Feb. 17. It was a narrow win for GMA as only 13,000 total viewers separated it from NBC News' Today. All indications point to a competitive battle for first place between the two...
Louis Vuitton, Muji and Arc’teryx are among the retailers getting into the food and coffee business in New York City.
Nationwide has promoted Ann Bair to chief marketing officer (CMO) as longtime CMO Ramon Jones retires at the end of March after 25 years at the company. This is not Bair's first C-suite role at the insurance giant. The 20 year Nationwide vet most recently served as svp of financial services marketing. Before that, she...
Ad verification firm DoubleVerify is rolling out URL-level reporting for ad placements, a move that follows growing industry pressure for transparency after a damning report alleged that major brands' ads appeared alongside child sexual abuse material (CSAM). "Starting today," the company wrote in an email to clients and partners on Tuesday, "DV advertisers using Brand...
The shift (to streaming) is on. Last week, ESPN and Major League Baseball confirmed that they are set to part ways, ending a relationship that began back in 1990. Their current deal--which was set to pay the league $550 million per year for the likes of Sunday night MLB games, the Home Run Derby, and...
In this week's Week in Charts: Advertisers come under political pressure from Elon Musk's X, Immediate Media embraces AI, and IAB Europe finds progress on carbon measurement. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Charts [...]
