State Farm has canceled plans to run an ad during Super Bowl 59 and has paused filming on a campaign with a tie-in to Apple TV+ drama Severance as the Los Angeles wildfires continue to burn. The Super Bowl ad would have been State Farm's second consecutive year in the game. Last year's ad, created...
Super Bowl 59 takes place on Sunday, Feb. 9, at 6:30 p.m. ET from the Caesars Superdome in New Orleans, and around a month before the game, Fox is unveiling even more ways to watch. On Wednesday, Fox, the Super Bowl 59 broadcaster, announced that Fox Sports will roll out a Tubi takeover for the...
The most impactful CMOs are the ones who have powered themselves and their organizations, proving themselves indispensable to their CEOs, colleagues, teams, boards and, ultimately, businesses. Through their work, these chief marketers are setting the standard of effective marketing leadership and paving the way for the next generation of industry leaders. They are the Marketing...
Criteo's new CEO has his work cut out for him. When Michael Komasinski takes over for Megan Clarken on Feb. 15, the executive will be faced with a unique set of challenges. When Clarken became CEO in 2019, retail media was a considerably smaller space with fewer players involved. While Clarken successfully moved part of...
Beer giant Anheuser-Busch InBev is taking another swing at Monster, Red Bull and other energy drinks.
State Farm is canceling its Super Bowl spot as the Los Angeles wildfires continue to rage into their second week of destruction.
Snap is reminding creators that its app is a central place to build a community in a new ad campaign. The company's campaign comes as rival TikTok faces a potential ban in the U.S. this week. The Supreme Court is set to rule on a looming ban that would wipe the app from the U.S....
If you've logged onto TikTok within the past week (haven't we all?), you've probably seen the latest #goodbyetiktok and #savetiktok content as users stateside prepare for the very real possibility that the nationwide ban on the app will go into effect on January 19. As we anxiously await the Supreme Court's decision on TikTok's fate,...
As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, […]
Thirteen looks to be a lucky number for WeatherTech, as the U.S. automotive and home accessories company is returning to the Super Bowl for the 13th time, including two years of airing multiple in-game spots. The new campaign, which will air in the second quarter, comes from its longtime agency partner, Pinnacle Advertising, which has...
