the elevation of Jaime Byrdak to CEO North America, Dave Williams Global Head of Commercial & Investment, Tony Stoering Global Head of Client Development, and Ranganathan Somanathan as The post billups Names 4 Including New North America CEO first appeared on OOH TODAY.
Starlite Media deeply cares about the Los Angeles community and stands with everyone impacted by the devastating wildfires The post Starlite Donates DOOH Space for LAFD first appeared on OOH TODAY.
The marketing community seems to be taking Rachel Reeves’ Budget and the Government’s other travails on the chin with a narrow majority of marketers seeing budget increases in Q4 2024 (+1.9% from a flat O in Q3) according to the IPA’s latest Bellwether Survey. However the prospects for Q1 2025 look pretty dismal from here [...]
Acquisitions, Sales, and Trends—read the latest headlines that should be on your radar. The post OOH News You Oughta Know Today first appeared on OOH TODAY.
THIS™, the UK’s fastest-growing top 10 plant-based food brand, is bringing its trademark humour to TV screens during Veganuary with the debut advertising campaign from its new creative agency, St Luke’s. “THIS™ Changes Everything” marks the biggest advertising campaign by THIS™ since it was founded in 2019. It was created by St Luke’s in [...]
The Importance of Contrast in Outdoor Ad Design: Making Your Billboard Stand Out Contrast in outdoor Ad design is one of the most crucial elements of effective outdoor advertising design, ensuring your message stands out and captures attention from a readable distance. Without proper contrast, even the most compelling ad can fade into the background. [...]
John “JP” Petty, who oversaw the Wieden+Kennedy’s Bodega unit, will focus full-time on the agency he co-founded with his wife, 14th And Market.
This post was created in partnership with Fetch During Adweek's webinar, From Clicks to Connection: Tech's Role in Creating Lifelong Consumers, industry leaders explored how brands can use technology, AI, and personalization to drive emotional connections, build community, and create lasting relationships. Robin Wheeler, chief revenue officer at Fetch, kicked off the event by highlighting...
This post was created in partnership with IRCode Online interaction is evolving, and so is how brands connect with their audiences. At Adweek's CES House Sunset Soiree, Matty Beckerman, founder and CEO of IRCode, demonstrated a groundbreaking technology (IRCode) poised to transform industries ranging from retail to entertainment. IRCode replaces traditional QR codes by embedding...
This post was created in partnership with Nielsen Instead of chasing consumers and their fragmented viewing habits, marketers need to adapt how they measure, target, and capture audiences as lines blur between platforms. In a live group chat at Adweek House at CES 2025 in Las Vegas, presented in partnership with Nielsen, industry leaders shared...
