When Billboards Go Viral: How to Create Share-Worthy Outdoor Ads In the age of social media, billboards aren’t just roadside advertisements—they’re potential viral sensations. A clever, eye-catching, or thought-provoking billboard can quickly capture public attention, spark online conversations, and generate free exposure through shares, memes, and media coverage. But what makes a viral billboard? And [...]
Just like the crew of the starship Enterprise, the Oscars are about to venture into their own final frontier: streaming television. On March 2, Hollywood's pre-eminent awards show returns to ABC for its 97th edition--and the first that will be livestreamed on multiple digital platforms, including Hulu, Fubo, and AT&T TV. It's an evolution that...
7 Brew CMO Nick Chavez joins the Marketer’s Brief podcast to discuss the chain’s customizable drinks and local media strategy.
Students are getting and sharing the message that they’re safer without guns.
Recent highlights include Geico’s roster expansion play, Subway’s creative and media pitch and more.
Everything you need to know to enter the 2025 Ad Age Young Creatives Contest.
Agencies are embracing AI video tools including Kling and Hailuo along with the likes of OpenAI’s Sora and Google’s Veo 2.
