20 ad tech executives predict 2025 trends
Google to reshape its business, curation continues to thrive as a buying tactic, CTV evolves and privacy is still important.
Altégo x Katy Perry x Rihanna – Teenage Dream x We Found Love (audio)
As on YouTuber comments “My goodness the nostalgia in this mashup is ridiculous”
‘It’s Devastating’: As TikTok Ban Nears, DTC Brands Confront the Loss of Key Business Lines
Take a stroll down a Target aisle and you might spot the period care brand August. You'd have TikTok's algorithm to thank for that. After launching in 2020, August gained traction on TikTok with co-founder Nadya Okamoto's viral video about traditional pads taking 800 years to decompose, compared to August's six to 12 months. The...
The Math Has Changed Behind Scalable, Personalized Video, CTV and Audio Campaigns
It’s not a thesis but a fact: brands must deliver more content across more channels, ensure that content is actually engaging, and do it all on tighter budgets. To get this right, campaign personalization and contextualization—achievable at scale with the right AI strategy—must be part of that equation. Spray-and-pray approaches are going away, quickly, and [...]
A sad thought
Evening Public Ledger, Philadelphia, Pennsylvania, January 11, 1919 via
The TikTok Ban Isn’t About Your Data—It’s About Who Controls Your Mind
What if the U.S. government doesn’t fear China spying on you—but fears losing control over the political propaganda machine? For months, the U.S. government has been hammering home a single message: TikTok is a national security threat. They claim China is harvesting user data, tracking Americans, and influencing young minds. That’s why they’re banning it, [...]